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    Bat in the Sun Break Down Miley vs Justin Battle

    Tuesday, July 8, 2014

    It’s a tough job, doing a long, comprehensive interview with smart, philosophical YouTube creators and then watching as the footage gets handed back shortened and “hipsterized.” Sometimes the wizards behind the curtain inadvertently end up coming off as a sort of parody of themselves. The filmmaker Michel Gondry talked about manipulation of truth through editing, […]

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    1 Billion Views Later: And Vsauce Tastes Like …

    Friday, July 4, 2014

    Wanna know the definition of swag? How about getting Vsauce — yes, all of them — fresh off a episode of “Jimmy Kimmel Live” and a 1 billion views party? If anyone has swag these days, it’s NMR. Okay, fine, really it’s Vsauce, but they were good enough to let NMR interview them. And since […]

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    Grumpy Cat, JennXPenn, Cimorelli At VidCon 2014 [VIDEO]

    Monday, June 30, 2014

    Didn’t get to go to VidCon 2014? Live vicariously through just a taste of the fun that NMR had over the weekend in Anaheim, Calif. From hanging out with Grumpy Cat and the Fine Bros. as they work with Friskies to find the next Internet cat star to jamming a capella style with sister group Cimorelli, this […]

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    Olga Kay, IISuperwomanII Harmonize At Vidcon 2014 With ‘Ambianze Girls’

    Saturday, June 28, 2014

    Lilly Singh (AKA Superwoman) and Olga Kay were just a couple of the VidCon 2014 attendees who bore witness to the savage oddity of the Awkward Kids’, lets say, performance art. Donning hippie garb and singing melodically about god-knows-what, these three prankers continued their shock and awe campaign on behalf of NewMediaRockstars. We clearly know […]

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    Awkward Kids Make Drunk Moms The Stars Of VidCon 2014 [VIDEO]

    Friday, June 27, 2014

    The beauty of being NewMediaRockstars? We know a whole lot of drunk moms. Don’t ask us how, don’t ask us why, but, kids, your moms like what we got. And so we make it work for us occasionally by making them work for us. Yeah, we turned your mom out. Letting the Awkward Kids, a […]

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    Rob Dyrdek Talks ‘Watch_Dogs’

    Tuesday, June 10, 2014

    So it turns out Rob Dyrdek is also an actor in addition to show host, pro skateboarder and mogul of a many-headed empire housed in the world’s coolest office building. YouTube superstar tandem Smosh tapped Dyrdek to play the lead, Aiden Pearce, in their riff on the new Ubisoft video game “Watch_Dogs.” And that meant […]

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    NMR Goes Hunting for @HiddenCash In Los Angeles [VIDEO]

    Wednesday, June 4, 2014

    What’s better than cruising around the mean streets of L.A. listenin’ to tunes with your best buds? How ‘bout treasure hunting? (cha-ching cha-ching cha-ching). The @HiddenCash Twitter angel came to L.A. and so NMR decided to send a few of our YouTube compadres out with a camera and a quest for gold. It should have […]

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    Olga Kay Debuts Mooshwalks

    Thursday, May 29, 2014

    What were you doing a month ago? Don’t remember? Well we were attending the release of the new Mooshwalks sock line by Olga Kay. But we decided to make such a ridiculously opulent and snarky video, our editor took forever to finish it. That being said though, it looks a-mazing. If this trend continues, that […]

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Featured Post

Peter Hollens Has A Must-See, ‘Wicked’ New Medley With Nick Pitera [VIDEO]

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This video is a prime example of why you should do collaborations. Peter Hollens, we love and have watched from darn near the beginning. We gush about Peter and his talent to anyone we know. But now Nick Pitera and his incredible range are on our radar as well. And for the two of them […]

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Latest Posts

‘DeathStroke: Arkham Assassin’ Team Back With Kickstarter For Female-Centric ‘Ravager’ Short [INTERVIEW]

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The trouble with Kickstarter is that there are a ton of projects and only a few really exciting or interesting ones. Yes, we’re talking to the rest of you — your dreams and passion projects suck. Be more interesting. And then there’s this effects-laden bit of badassery in the form of this short film for […]

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Two Florida Girls Earn Wrath Of 4chan After Turtle-Murdering Video Goes Viral on Facebook [WARNING: GRAPHIC VIDEO]

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4chan’s hive-think vigilante justice brigade has just lashed out over a video of a rare tortoise being burned and stomped to death by these teenaged Florida girls. The video, which they stupidly posted to Facebook and bragged about, caught the world’s attention for its extreme cruelty and arrogant brutality. The friends, bored, decided it would […]

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Yellow Fever: FXX To Release Every Episode of ‘The Simpsons’ Online

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Whelp, I’m not going to be around from 10 a.m. Aug. 21 through midnight of Sept. 1 — that’s how long it’s going to take FXX to run all 552 episodes of “The Simpsons” in their marathon-streaming session. Of course, for those of you who have lives, every episode will also be put online, making […]

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Machinima Welcomes New ‘Chief People Officer’


Were you concerned that Machinima might be in the business of outsourcing jobs to cyborgs or lizard-people? Fear not my friends, for the resurgent gaming network has announced its new HR head Tricia White. Lest their be any doubt about her hiring priorities, Ms. White’s official job title has been set as “chief people officer,” […]

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Remember That Zombie Apocalypse? Yeah, Rhett & Link Started It With Their Music Video ‘I’m On Vacation’

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Damn, it’s a pleasure to watch content made by professionals. And as far as YouTube goes, Rhett & Link are about as professional as it gets (no, it’s true!). Spinning a zombie yarn out of a silly vacation song is definitely a task best left to people with video and editing chops, as much of […]

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Ex-Machinima Execs Launch New Studio With SeaNanners and TheSyndicateProject


It’s been a big day for Machinima execs past and present apparently. Not only did the company’s former EVP of strategy and development land a spot as chief of Russell Simmons’ All Def Digital network, but two other former members of the Machinima family are launching their own projects today along with two big names […]

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GoPro’s Genius YouTube Marketing Plan Lets Customers Do All The Work


Viral videos used as free publicity? Something tells us that Don Draper would be shaking his head. But since this is the 21st century and old marketing schemes have gone the way of the dinosaurs, NMR finds it refreshing to see companies utilize the enormous power that is online video content. No company has arguably […]

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Can Disgraced Paula Deen Make a Digital Comeback?


Great news for fans of cholesterol and casual racism: Paula Deen has announced a launch date for her video on demand network. The disgraced Food Network star announced the forthcoming digital venture just over a month ago and has now set the launch date for September 24. Subscriptions will begin at just $7.99 per month […]

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Russell Simmons Taps Ex-Machinima Exec to Head All Def Digital


At NMR we’ve been paying close attention to the collision between the world of music and the world of professional YouTube. That’s why we’ve been paying special attention to news from Def Jam Records founder Russell Simmons’ multimedia venture All Def Digital. The company, which was born as a collaboration between Simmons and DreamWorks’AwesomenessTV, will add […]

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Good News, Gamers: Machinima Is Back in the Comscore Top 10


We have more good news for Machinima. Just three weeks after the gaming network’s home channel passed the 5 billion view mark, a milestone previously marked only by pop princess Rihanna, the latest Comscore report now shows Machinima eking its way back into the top 10 most-viewed YouTube partner channels  with just over 15 million […]

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Netflix Cracks 50 Million Subscribers Thanks to Original Content


Netflix has released their second quarter earnings report and it looks like things couldn’t be going any better for the premium content provider. Netflix added 1.7 million new subscribers in the last quarter, finally breaking the 50 million mark. That growth is an even more impressive accomplishment when one takes into account the company’s highly […]

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Michelle Phan Strikes Back In Copyright Lawsuit, May File Countersuit

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Whew, I was worried that this whole thing would wind up in a quiet out-of-court settlement … Michelle Phan, YouTube’s most famous beauty guru, has struck back in what could shape up to be quite a nasty lawsuit. Phan, who is being sued by Ultra Records, home to some of EDM’s most popular musicians including […]

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Jerry Springer Brings The Glory of 90s-Era Trash Television To YouTube On His New Channel

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Worried that there aren’t enough neo-Nazis, transgendered acrobats or crab people on YouTube? Fear no more! The trashiest component of 90’s daytime television is now the trashiest of 21st century YouTube. Jerry! Jerry! Jerry! Yup, the Cincinnati-governor-turned-talk-show-host, Jerry Springer, is now bringing his schtick to YouTube, what with its white-trash cheaters, exhibisionists and carnival of […]

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Is QPlay The Latest Casualty In the Online Video Wars?

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It looks like the online video wars have claimed another victim. QPlay, the video curation service launched in 2012 by TiVo founders Mike Ramsay and Jim Barton, has announced that it will cease to operate entirely on Friday, July 25. The announcement came via a short post on the company’s blog expressing regret, but few […]

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Kain Carter Shows There Is YouTube Life After Scandal

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Ahh, scandal. We’ve seen quite a bit of it on NMR (and broke a fair amount of it too). But how damaging is scandal to a YouTube star? Is there such a thing as a scandal a YouTuber can’t come back from? Well, if you check out Tom Milsom’s channel, apparently yes. But what about […]

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North Korea Squares Off With China Over Viral Video

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It’s been a while since a viral video caused an international incident, but tensions are rising between North Korea and the Chinese government and a YouTube parody is at the center of it all. North Korea is demanding that the Chinese government act to remove an unflattering parody video that has already spread widely across […]

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Target Teams Up With YouTubers, Todrick Hall For College Reality Series ‘Best Year Ever’

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Target has found a loophole to get free advertising from us (slow clap). The major multi-good chain is the latest corporation to find the benefit in partnering with YouTubers for getting the attention of youngsters … and sort-of youngsters. Their new promotion pairs YouTubers like Todrick Hall, Mikey Bolts, Ann Le and Tiffany Garcia with […]

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Meet Peggo: A New Tool Lets You Take YouTube Audio Offline


File this under “tools to make your life a little easier.” We’ve all had the experience of finding a totally awesome song on YouTube that we’re just dying to add to our offline playlist. A new web tool called Peggo lets you do just that. Peggo lets you convert the audio from any YouTube video […]

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Yahoo Screen Scores Early Release of ‘One Chance’ Before It Hits Theaters


Chalk up another small victory for Yahoo Screen in the ongoing premium content wars. The Weinstein Company has chosen Yahoo’s video platform to host a 10-day special pre-release of its upcoming indie film “One Chance,” a behind-the-scenes look at the winner of popular reality competition “Britain’s Got Talent.” The movie will stream on Yahoo Screen […]

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Universal Music Launches YouTube-Focused Music Label


The connection between music and the world of online video is becoming increasingly obvious. The inclusion of YouTube statistics in the Billboard formula last year only formalized what most music industry observers already knew — a video success on YouTube can be directly correlated with radio play and album sales. With that in mind, label […]

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NewMediaRockstars is an online publication whose mission is to empower, inspire, and promote the independent new media community.