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    Bat in the Sun Break Down Miley vs Justin Battle

    Tuesday, July 8, 2014

    It’s a tough job, doing a long, comprehensive interview with smart, philosophical YouTube creators and then watching as the footage gets handed back shortened and “hipsterized.” Sometimes the wizards behind the curtain inadvertently end up coming off as a sort of parody of themselves. The filmmaker Michel Gondry talked about manipulation of truth through editing, […]

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    1 Billion Views Later: And Vsauce Tastes Like …

    Friday, July 4, 2014

    Wanna know the definition of swag? How about getting Vsauce — yes, all of them — fresh off a episode of “Jimmy Kimmel Live” and a 1 billion views party? If anyone has swag these days, it’s NMR. Okay, fine, really it’s Vsauce, but they were good enough to let NMR interview them. And since […]

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    Grumpy Cat, JennXPenn, Cimorelli At VidCon 2014 [VIDEO]

    Monday, June 30, 2014

    Didn’t get to go to VidCon 2014? Live vicariously through just a taste of the fun that NMR had over the weekend in Anaheim, Calif. From hanging out with Grumpy Cat and the Fine Bros. as they work with Friskies to find the next Internet cat star to jamming a capella style with sister group Cimorelli, this […]

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    Olga Kay, IISuperwomanII Harmonize At Vidcon 2014 With ‘Ambianze Girls’

    Saturday, June 28, 2014

    Lilly Singh (AKA Superwoman) and Olga Kay were just a couple of the VidCon 2014 attendees who bore witness to the savage oddity of the Awkward Kids’, lets say, performance art. Donning hippie garb and singing melodically about god-knows-what, these three prankers continued their shock and awe campaign on behalf of NewMediaRockstars. We clearly know […]

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    Awkward Kids Make Drunk Moms The Stars Of VidCon 2014 [VIDEO]

    Friday, June 27, 2014

    The beauty of being NewMediaRockstars? We know a whole lot of drunk moms. Don’t ask us how, don’t ask us why, but, kids, your moms like what we got. And so we make it work for us occasionally by making them work for us. Yeah, we turned your mom out. Letting the Awkward Kids, a […]

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    Rob Dyrdek Talks ‘Watch_Dogs’

    Tuesday, June 10, 2014

    So it turns out Rob Dyrdek is also an actor in addition to show host, pro skateboarder and mogul of a many-headed empire housed in the world’s coolest office building. YouTube superstar tandem Smosh tapped Dyrdek to play the lead, Aiden Pearce, in their riff on the new Ubisoft video game “Watch_Dogs.” And that meant […]

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    NMR Goes Hunting for @HiddenCash In Los Angeles [VIDEO]

    Wednesday, June 4, 2014

    What’s better than cruising around the mean streets of L.A. listenin’ to tunes with your best buds? How ‘bout treasure hunting? (cha-ching cha-ching cha-ching). The @HiddenCash Twitter angel came to L.A. and so NMR decided to send a few of our YouTube compadres out with a camera and a quest for gold. It should have […]

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    Olga Kay Debuts Mooshwalks

    Thursday, May 29, 2014

    What were you doing a month ago? Don’t remember? Well we were attending the release of the new Mooshwalks sock line by Olga Kay. But we decided to make such a ridiculously opulent and snarky video, our editor took forever to finish it. That being said though, it looks a-mazing. If this trend continues, that […]

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Featured Post

Peter Hollens Has A Must-See, ‘Wicked’ New Medley With Nick Pitera [VIDEO]

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This video is a prime example of why you should do collaborations. Peter Hollens, we love and have watched from darn near the beginning. We gush about Peter and his talent to anyone we know. But now Nick Pitera and his incredible range are on our radar as well. And for the two of them […]

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Latest Posts

Clueless Reporter Accidentally Eats Cat Vomit; Ahh, Internet. You So Amazing [VIDEO]

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I am at a loss for how this video is not the greatest and most viral thing on the internet. Better than any screaming goat or celebrity sex tape is this footage of a bizarre-ass reporter eating cat puke. To say any more would be to take away from the magic of this footage — […]

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Pit Bull Guards His Dying Companion in Viral Photo

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There’s nothing like a little bittersweet dog love story to get the internet into a frenzy. This time, it’s a photo of a pit bull guarding his female companion after she was hit by a car in Atlanta. The pic, uploaded by a man passing by the scene, went viral after “The Walking Dead” actress […]

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Record Label Wants HOW MUCH Per Song From Michelle Phan Copyright Lawsuit?!

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Hopefully, Michelle Phan stays the course on this copyright lawsuit. If it goes to court it has the opportunity to be a landmark decision for fair use, modern copyright law and bully tactics. Ultra, the music company suing Phan, has set its price at $150,000 per song. More likely they are hoping for a pennies-on-the-dollar, […]

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The PDA Selfie That’s Gaining International Attention

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A photo of a young couple, Sulome Anderson and Jeremy Brag, kissing for the social media campaign “Jews & Arabs Refuse to be Enemies” has quickly gone viral this week. The selfie was made to support the campaign, which aims to break down stereotypes, specifically in reaction to the harsh ignorance that is coming out […]

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YouTube Competitor Snatches ‘Divergent’ for Exclusive Video Content

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Back in June we reported on Comcast’s rumored effort to build a YouTube competitor. Well, if you’re a “Divergent” superfan you may just need to get on board with the cable provider’s new digital platform. Comcast has sealed a deal with Lionsgate for four hours of exclusive bonus content that won’t be available on any […]

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Should A Morbidly Obese YouTuber Be Our ‘American Ambassador’ At The Studio 71 Mansion? [OP-ED]

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Steven Williams, better known as gamer Boogie2988 on YouTube, is all set to get international. And that raises an interesting question: Is a hyper-obese man on a Rascal scooter (possibly a “Jazzy” — I didn’t get a good look at VidCon) with an “aw shucks”-style midwestern accent be the YouTube image of Americans we want […]

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How Will You REACT To This YouTube News from the Fine Brothers?

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The Fine Brothers are some of the most accomplished creators on YouTube, but it’s clear that their “React” series is the foundation on which all their success is built. Presumably that’s why Benny and Rafi Fine are launching a new standalone channel to host the various versions of their most popular series. The Fine Bros […]

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The Academy Comes to YouTube: New Digital Series Is Every Film Geek’s Dream Come True

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We probably still have to wait a few more years before we see a YouTuber at the Academy Awards, but if you’re waiting to see the Academy on YouTube then your wait is over. The Academy of Motion Picture Arts and Sciences is going digital with a series of documentary-style short videos that explore the […]

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Another Bad Note: Project Manager Jumps Ship From YouTube’s Music Service

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It’s another major upset for YouTube’s forthcoming but long delayed streaming music service. Chris LaRosa, the Google project manager in charge of the music streaming project, is jumping ship as of this Friday, the Wall Street Journal reports. LaRosa will join an as yet unknown start-up leaving YouTube’s streaming music service once again leaderless. The […]

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Netflix Rides Again With New Adult Animated Series ‘Bojack Horseman’

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It’s been a busy week over at Netflix. Fresh from the news of a successful second quarter in which it not only met earnings targets but also topped 50 million subscribers, the streaming platform is ready to announce a new original series with an all-star cast. Netflix has been on a roll recently with a […]

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Jack Vale’s Daughter Becomes Instant Famous On Facebook With Singing Video

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Damn, Jack Vale! I’ve decided I have to become a hideously disfigured supervillain, hell-bent on your downfall. You’ve got money, fame, talent, you’re nice and charitable, you’ve got a gorgeous and sweet wife and now numerous talented kids. No man should have so much. Hmm, I’ll be like the Frank Grimes to your Homer Simpson. […]

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‘DeathStroke: Arkham Assassin’ Team Back With Kickstarter For Female-Centric ‘Ravager’ Short [INTERVIEW]

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The trouble with Kickstarter is that there are a ton of projects and only a few really exciting or interesting ones. Yes, we’re talking to the rest of you — your dreams and passion projects suck. Be more interesting. And then there’s this effects-laden bit of badassery in the form of this short film for […]

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Two Florida Girls Earn Wrath Of 4chan After Turtle-Murdering Video Goes Viral on Facebook [WARNING: GRAPHIC VIDEO]

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4chan’s hive-think vigilante justice brigade has just lashed out over a video of a rare tortoise being burned and stomped to death by these teenaged Florida girls. The video, which they stupidly posted to Facebook and bragged about, caught the world’s attention for its extreme cruelty and arrogant brutality. The friends, bored, decided it would […]

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Yellow Fever: FXX To Release Every Episode of ‘The Simpsons’ Online

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Whelp, I’m not going to be around from 10 a.m. Aug. 21 through midnight of Sept. 1 — that’s how long it’s going to take FXX to run all 552 episodes of “The Simpsons” in their marathon-streaming session. Of course, for those of you who have lives, every episode will also be put online, making […]

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Machinima Welcomes New ‘Chief People Officer’

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Were you concerned that Machinima might be in the business of outsourcing jobs to cyborgs or lizard-people? Fear not my friends, for the resurgent gaming network has announced its new HR head Tricia White. Lest their be any doubt about her hiring priorities, Ms. White’s official job title has been set as “chief people officer,” […]

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Remember That Zombie Apocalypse? Yeah, Rhett & Link Started It With Their Music Video ‘I’m On Vacation’

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Damn, it’s a pleasure to watch content made by professionals. And as far as YouTube goes, Rhett & Link are about as professional as it gets (no, it’s true!). Spinning a zombie yarn out of a silly vacation song is definitely a task best left to people with video and editing chops, as much of […]

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Ex-Machinima Execs Launch New Studio With SeaNanners and TheSyndicateProject

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It’s been a big day for Machinima execs past and present apparently. Not only did the company’s former EVP of strategy and development land a spot as chief of Russell Simmons’ All Def Digital network, but two other former members of the Machinima family are launching their own projects today along with two big names […]

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GoPro’s Genius YouTube Marketing Plan Lets Customers Do All The Work

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Viral videos used as free publicity? Something tells us that Don Draper would be shaking his head. But since this is the 21st century and old marketing schemes have gone the way of the dinosaurs, NMR finds it refreshing to see companies utilize the enormous power that is online video content. No company has arguably […]

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Can Disgraced Paula Deen Make a Digital Comeback?

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Great news for fans of cholesterol and casual racism: Paula Deen has announced a launch date for her video on demand network. The disgraced Food Network star announced the forthcoming digital venture just over a month ago and has now set the launch date for September 24. Subscriptions will begin at just $7.99 per month […]

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Russell Simmons Taps Ex-Machinima Exec to Head All Def Digital

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At NMR we’ve been paying close attention to the collision between the world of music and the world of professional YouTube. That’s why we’ve been paying special attention to news from Def Jam Records founder Russell Simmons’ multimedia venture All Def Digital. The company, which was born as a collaboration between Simmons and DreamWorks’AwesomenessTV, will add […]

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