Singers and songwriters with smash hits can now set up licensing and royalty arrangements on content posted on YouTube with the help of RightsFlow, a licensing firm in New York.
With this arrangement, even up-and-coming artists on YouTube can not only license the content you know and love, but they can also make money off of their songs. In a statement on their blog, the YouTube team said that “by combining RightsFlow’s expertise and technology with YouTube’s platform, we hope to more rapidly and efficiently license music on YouTube…”
Being the “launchpad” for artists like Justin Beiber and The Gregory Brothers, YouTube wants to invest in ways to make managing copyrights and content online easier.
RightsFlow has spearheaded solutions for licensing and royalty payments that can be complicated to manage which is an important part of YouTube’s online service.
According to cnet.com, YouTube reached a settlement back in August, in a class action suit, involving a group of music publishers accusing YouTube of “encouraging users to upload pirated video clips of TV shows, film and music videos.”
Due to this settlement, publishers are now able to enter into a license agreement and receive royalties for their musical works in videos posted on their YouTube channel. TV networks and top film studios have seen a significant change in pirated content on YouTube after creating a filter system that eliminates illegal content.
With the ever evolving technological world, YouTube has a “longstanding commitment” to working around the challenges of copyrighting online content.
Although the revenue a songwriter makes is not much, NYTimes.com reported that if a video containing that song becomes a huge hit, “the pennies of royalties through YouTube can add up to significant amounts of money,” especially considering the 150 million plus videos YouTube broadcasts.
NYTimes.com goes on to say that YouTube users will not notice a difference in service, but RightsFlow will begin to “match songs to publishers and route royalty payments appropriately.”