GOP Candidates on Social Media

Nov. 6 is the day U.S. citizens will vote for their president and thanks to advances in technology, politicians are now able to use social media to update potential voters on their stance on social issues as well as gain a following with them to secure their vote.
Venturebeat.comreported that the 2012 republican primary is “the first fully social political event of its kind,” and that the use of social media is “strongly tied to how real people intend to vote.”

As we already have President Obama running in the democratic slot for the elections, the GOP candidates are the one’s gaining media attention as they run for the coveted title of President of the United States.

If one were to base who would be running against President Obama based on how many fans their Facebook page has, Mitt Romney would be in the lead with 1,259,515 fans, followed by Ron Paul with 672,483 fans, Michelle Bachmann with 460,336 fans, Newt Gingrich with 223,558 fans, Rick Perry with 179,966, Rick Santorum with 40,895 fans, and Jon Huntsman with 30,622 fans.

However, you cannot always go on numbers alone.

Forbes.com reported that right before the caucus in Iowa, Ron Paul was gaining popularity through social media sites, such as Facebook and Twitter, and was considered the most “viral” candidate with over 60,000 people talking about him last week.

YouTube is another way candidates are using social media to promote themselves with the intent to make themselves look favorable in the eyes of the public.

Rick Perry released his ‘Strong’ campaign ad onto YouTube which went viral with 7,532,969 views. In the video Perry promised to end Obama’s war on religion and stop liberal attacks on religious heritage.

However, putting your ad straight to the masses can be just as detrimental as beneficial. In Perry’s case, there were other things said in the video that caused controversy.

With 733,056 dislikes vs. the 24,880 likes, if the number of dislikes the video received was any indication, this could have be the proverbial nail in Perry’s coffin as he’ll never be able to escape this ad campaign.

It’s always wise to be careful what you say or do on the Internet, but it’s even more important when you’re a politician.

Whatever you put out there for the masses just may cost you an election.