There are many ways you too can monetize your blog with advertisements also, allowing you to make, at the very least, a few extra bucks to splurge with.
Before starting, it’s important you have a good following on your blog. The bigger the traffic, the better the response you’ll get with advertisers.
A niche blog that consistently provides content is also important and what advertisers look for. They want to see that the site they are paying to advertise in, is worth investing in.
The more popular blogs, who earn the most revenue, use pay per click, PPC, advertising banners and affiliate sales to earn money off their blogs.
1. Pay Per Click
According to ChristianPF.com, PPC ads match your blog entry with ads that go along with your post, sometimes even providing more information on the topic you were blogging on.
For example, say you were blogging about the best brands of chai tea. You mentioned the specific flavors that come out with each brand and the best ways to sweeten it, yet you didn’t mention where to buy them.
ChristianPF.com reported that PPC ads would then read the blog post and insert ads of coffee or tea shops, or brands of chai tea for the reader to click on and purchase if they wanted to.
However, the amount of payment is never guaranteed because payment depends on how many people are clicking on the ads. So, if nobody clicks on them, advertisers are, in theory, getting free advertising.
Also, according to CorbieHosting.com, “the rules and regulations that govern PPC advertisements are not easy to understand,” so you’re never quite sure how much you’ll be getting paid or what the fine print states.
IncomeDiary.com states that The Huffington Post uses PPC as their main form of income and earns more than $2.3 million a month.
2. Advertising Banners
According to Web-JIVE.com, ad banners also pay you per clicks received, but differs from PPC because these are ads you have chosen ads to appear on you site as opposed to advertisers choosing.
Embedding a code to add to your site is as easily as copy and pasting. These ads don’t necessarily have to add information to your article, but may be products your audience may be interested in.
Web-JIVE.com reported that advertisers verify where clicks to their site came from through logfiles. The advertiser will then “send you (the content provider) some small amount of money (usually five to ten US cents).”
The amount of money may not be much, but the more clicks through your site, the more money you will accumulate.
According to IncomeDiary.com, Perez Hilton uses advertising banners as the main source of income for his blog and earns $450,000 a month.
3. Affiliate Sales
IncomeDiary.com reported that in return to promoting “great products,” you will receive a percentage of commission on any sales made through your site.
ChristianPF.com stresses that the keyword is “great products,” so if your recommending items for the money, of things you personally don’t like or never tried, readers may stop seeing you as a credible source and possibly unfollow you if they realize the product has issues you didn’t cover.
If you don’t want to feel like your blog is turning into an infomercial, choose ad banners that fit the niche of your blog and are products that you actually enjoy using.
If a product changes and you’re no longer a fan of it, it is up to you if you write an update of why you changed your mind on it. You may lose that sponsorship, but you’re readers will feel like you have their best interest in mind.
IncomeDiary.com reported that Timothy Sykes uses affiliate sales as his main source of income and earns $150,000 a month.
You might be tempted to run all these types of ads onto your blog, but QuickBlogTips.com states that “ad overload is a major turnoff and is a complete waste of time for a small blog.” Having too many ads can detract from your article and make readers feel you are only in it for the money. Also, not every ad will bring you income.
If you do have companies wanting to advertise on your blog so frantically, follow QuickBlogTips advice, “limit […] how many ads you should run at a time.” After all, you’re the boss; rotate ads between posts.