In 2009 Casey Pugh and his creative team asked fans of Star Wars to re-create 15 seconds of “Star Wars: A New Hope” in order to put together a re-imagined version of the 1977 classic.
The project was met with overwhelming praise during its debut at SXSW, and has only gained more media success since then. In 2010 SWU received a Primetime Emmy for Outstanding Creative Achievement in Interactive Media, beating competitors Glee Interactive and Dexter Interactive.
However, SWU is not just a beautifully re-made version of George Lucas’ original masterpiece. SWU represents the digital community’s ability to come together to create something new and creative from source material nearly 35 years old.
The project seems to have tapped into social media audience’s desire to create and connect as a community, as the final product shows no clips were too avant-garde or low budget.
From Imperial Destroyers made of cardboard to an aggressive amount of dog stand-ins, the finished project is the creative equivalent of amnesia.
Every 15 seconds of SWU feels like something completely new, yet it still stays grounded in the audience’s collective knowledge of the pre-existing film.
Casey Pugh and the SWU team have solved Hollywood’s growing problem of losing audiences’ attention. Fans have been given the chance to live their dream of being in a Star Wars film, 15 seconds at a time.
The clip below is a short clip from artist Malcom Sutherland, which illustrates the attitude of open interpretation that most contributors to SWU adopted.
You can watch “Star Wars Uncut” in its entirety at Starwarsuncut.com.
What do you think about “Star Wars Uncut”? Let us know in the comments section.