Meet Gerry James

Who are you and what do you do?

My name is Gerry Seavo James. I am a mass communication major with an emphasis in public relations with a minor in marketing at Campbellsville University. I am serving in the United Air Force Reserve as a weapons technician and as Chapter President of the Campbellsville University Public Relation Student Society of America. I am also an avid photographer and play soccer for my university.

Where are you from?

Honestly, I am from a lot of different places. Growing up in a military family has given me the opportunity to travel all over the world. I have lived in Germany, New Jersey, Georgia and have been to Venice, Paris and many other places. Currently, I reside in Campbellsville, Kentucky where I attend Campbellsville University.

What do you like about social media?

I love how social media has revolutionized the way we communicate with each other. The average citizen is able to have their voice amplified and communicate in real-time with millions of people all over the world! Social media is a such a new frontier and I feel like it is a great contribution of my generation.

Here is s a blog I wrote for my social networks and new media class: http://mac300james.blogspot.com/2012/01/initial-thoughts-about-social-networks.html

What was it like working at the Super Bowl Social Media Center?

Working at the Super Bowl Social Media Command Center was an amazing experience! This center was the first of its kind in the history of the NFL. I had the opportunity to serve as online ambassador for social media users who were in Indianapolis for the Super Bowl. Working with people like Taulbee Jackson and Ryan Smith of Raidious (the digital content marketing firm responsible for created the command center) was very inspiring because they are so talented at what they do.

I wrote a blog about my experience; here is the link: http://blog.prssa.org/index.php/2012/02/12/super-bowl-social-media-volunteers/

How does the Super Bowl handle social media differently than most companies?

Back in 2010 when the Indianapolis Super Bowl host committee won the bid to host Super Bowl 46, they contacted Raidious to create a strategic digital plan. Raidious came up with the idea of creating a large scale social media monitoring center. I along with 50 other people (students and professionals of Raidious) worked 10 hour shifts around the clock continuously monitoring the social air waves in and around Indy before, during and after the Big Game. We listened to Twitter, Facebook, Google+ and other social media sites so we could answer questions and offer help.

What is the most important lesson you have learned regarding new media?

New Media experiences an evolution everyday. Stay up to date and stay relevant.

What kind of advice would you offer someone trying to pursue social media as a profession?

Stay active on social media sites and become an informational and topic leader by posting relevant content to your networks. Engage people through Twitter and Facebook. It’s not always about what you post, but who you are talking to and who will share what you post. Turn your social media accounts into your portfolio.

How do we stalk you?

Website: You can check out my photography at http://www.flickr.com/photos/gerryj1/
YouTube: http://www.youtube.com/AIrforceshenigans Check out my longboard video!
Facebook: http://www.facebook.com/GJamesPRForever and also check out my PRSSA Chapter’s Page at http://www.facebook.com/CUPRSSA
Twitter: @OfficialFlyBoy