Besides the wholesale addition of followers, what’s the next best thing that can happen to you on Twitter? I wouldn’t know because I have no followers, but if I’m allowed to dream then I’d say it’s being tweeted at by The Iron Sheik. Sheik, you’re not just the greatest Iranian entertainer of all time, you’re the greatest Iranian of all time. Because tbh, I don’t know of any other famous Iranians. Since your tweets make me laugh, you might as well be the greatest Iranian of all time in my world.
No, besides being able to distribute your content amongst a growing list of followers, the next best thing is having your content retweeted, which spreads your content to entirely new groups of followers. Being retweeted means that your content can spread virally (because tbh, your tweets are sickening (I’ve seen them (all of them))), and if continually retweeted, the amount of users who will have seen your content and then potentially followed you will be exponentially bigger in comparison to a scenario where your tweet stayed a mere tweet. Summed up: getting retweeted is good for your brand.So what brands are the most retweeted on Twitter? Social media analytics platform, Track Social, released a list of the 10 brands retweeted most per day. Check out the list below.
- Joyce Meyer Ministries
- Joel Osteen Ministries
- Miami Heat
- Breaking News
- CNN Breaking News
- Los Angeles Lakers
- Chicago Bulls
- BBC Breaking News
Surprised? Imma break it down for ya.
Two of the top three belonging to religious brands is probably what surprised you. After all, the Internet is a sinful, god-hating, virtual Sodom and Gomorrah full of Twilight and Justin Bieber fans. Who else but Satan, the lord of darkness, could be responsible for Stephanie Meyer’s writing and Justin Bieber being Justin Bieber?
But it’s not really surprising considering the content of mega-pastors Joyce Meyer and Joel Osteen’s tweets. Meyer, who has over 765 thousand followers, tweets uplifting religious messages on the daily, like, “No matter what is going on in your life, God is there.” and “You don’t have to know everything. You know the One who does know—and He’ll tell you when He wants you to know.” Osteen, who has over 563 thousand followers, uses Twitter to mostly tweet prayers 140 characters or less for individual followers who tweet him. It’s not that impressive, though, since most Twitter users can tweet their prayers in 30 characters or less – “Lady Gaga, I love you. Amen.”
Meyer and Osteen’s retweet popularity is mostly due to their giving their fans what they want. Their followers want to have their favorite big-name preachers be able to preach to them and interact with them anywhere and anytime they want. Their followers want inspiration, affirmation, prayers, Bible verses. Their followers get all of that, and they retweet it, in part because they want to share what they find to be good with their own followers, and tbh, in part because they’re proselytizing their religion. But learn a lesson here – building a brand on Twitter means giving your followers what they want rather than just giving them what you think your brand needs to put out. Doing the former will come with its own rewards – the growth and advertisement your brand wanted in the first place.
The others on the list aren’t as surprising as the religious ministries, but they are illustrative nonetheless. News brands like CNN and BBC are so retweetable because everyone wants to break news first – especially when the news is a celebrity death. Tbh, the only thing we seem to love more than mourning the death of a celebrity is breaking the news to someone else so we can watch them mourn the death of that celebrity. The lesson here – Twitter is the king of breaking news. Be timely and tweet breaking stories, especially if it’s a celebrity death. We love them so much that when celebrities aren’t really dying, we’ll make up rumors about them dying just to get our famous-people-kicking-the-bucket fix.
ESPN and the other sports accounts are like the news organizations on the list because they break sports news and scores. But they also encourage fan interaction by soliciting opinions and making untrue and outrageous comments, like “Kobe Bryant is clutch.” Tbh, the only thing a sports fan likes to do more than cheer and jeer obnoxiously while watching sports games is obnoxiously spouting the obnoxious opinions they formed while they were cheering and jeering. That means that ESPN has them hook, line and sinker. Tweet questions and statements at people who are starving to be heard, and expect lots of retweeting.
Go and be retweeted, my NMR disciples. This, I command.