I’ve worked in the Internet Marketing industry for quite a while now. Being an affiliate marketer in the past, my job was simply drive traffic to a specific source, make them convert, then I’d received a check at the end of the month from my advertisers. While I was given statistics regarding to my earnings, never have I been provided information on how much revenue advertisers made off of me. In all honesty, I don’t think I was ever in a position to ask. I am sure most people reading this right now would feel the same way.
Just yesterday, AllThingsD reported that Makers Studios will be making ALL data available to its YouTube creators. This means that their signed artists will be able to view all the revenue their channel brings in before it’s divided amongst the agency. Tubefilter also recently posted a letter sent out by Maker Studios CEO to all Makers partners which stated that “[all Maker Partners] channel analytics will now include estimated gross revenue and viewership data provided directly to you by YouTube which you can now access through your own YouTube account.
In my opinion, this is a huge move by Maker Studios, and one that will be beneficial for them in the long run. Heres why:
No one else is doing it!
I don’t think I know of any agency in the industry that would ever think of doing this. In my experience, sharing such information in the advertising industry of ANY vertical is pretty uncommon. A move like this would be a key selling point for this company for all potential creators they sign.
It encompasses what new media is all about
Mark Zuckerberg is known for the transparant set up of his company. When I visited the Facebook office about a few months ago, his office was right in the middle of where all his employees worked. The fact that the walls of his office were made of glass allowed anyone to see what he was doing at any given time. Maker’s move of increasing their transparency amongst their artists celebrates what this new age of social media is all about.
It builds trust and rapport
I don’t know about you, but I believe that gaining the full trust of others requires you to be open in the first place. Makers sharing such data allows those they work with to be comfortable with their agency. This can thereby increase quality of work, create trust, and build loyalty for the company.
I personally feel like this is an awesome move by Makers, and that it really sets our industry apart from agencies in traditional media. I am curious to see if any of their competitors consider making the same move in the ongoing months.
What are your thoughts about this? Comment below!
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