We told you a while back that Google+ clocked in at a mere 3 minutes per visitor monthly and for something that has been force-fed to millions of Google users that search and send emails, it’s quite a disappointment. This is despite Google’s Larry Page boasting that the social media network is hitting the 100 million mark and on track for more growth.
Well, more growth doesn’t translate to more usage or, in this case, more postings and more time spent. A recent project by RJMetrics pointed out some of the flaws in Google’s user interactions and here are some of the reasons why Google+ is still largely a “ghost town”:
Once They Post, They Never Come Back
The main concern for Google+ is getting its users to interact at length—3 minutes isn’t close to the countless hours spent on Facebook or Twitter every month. In fact, the RJMetrics study said that 30 percent of users who post something to the public don’t ever make another post again. In fact, those who manage to make five public posts are 15 percent more likely to never post again at that point.
Google+ Not Motivating Enough
Not only does Google+ have a problem with users posting at all, it has a problem with its users keeping up. The report found that for those people who make public post, there are 12 days between each post. Could it be that they’re giving up updating since it’s new and no one gave them some love? Well if the average post gets less than +1, we have a problem.
Of course, Google responded to the survey by dismissing the user engagement factor, saying in a statement, “By only tracking engagement on public posts, this study is flawed and not an accurate representation of all the sharing and activity taking place on Google+. As we’ve said before, more sharing occurs privately to circles and individuals than publicly on Google+. The beauty of Google+ is that it allows you to share privately – you don’t have to publicly share your thoughts, photos or videos with the world.”
If Google+ users spent more than 3 minutes a month, then perhaps the merits would be recognized. Until then, Google will have to find ways of making Google+ more interactive than ever and not lead to a slow erosion of engagement or otherwise find a different purpose for its social media project.