In our recent interview with Machinima’s “Bite Me” director, Jarett Conaway, he told us, “As a filmmaker, I focus on making great content on whatever form it’s going to be.” It is this approach towards video on YouTube that has forced executives from mainstream entertainment companies to start taking the video-sharing site seriously. After Lionsgate saw a successful return from shows like “Bite Me” being syndicated through FEARnet, major studios approaching YouTube for talent has been on the rise.
As of May 2, 2012, Maker Studios and Tribeca Enterprises announced that they are now collaborating to create The Picture Show YouTube channel. The new channel from Maker and Tribeca will function as a place for independent short films, web series, and as a hub for new creators.
CEO of Tribeca Enterprises, Jane Rosenthal, explained The Picture Show’s relationship to new talent and artist in a statement issued earlier this morning, “The Picture Show is an exciting opportunity to incubate new stories, talent and audiences.”
This is a huge announcement for the YouTube community, as it shows that major film companies are looking to studios like Maker for a place to cultivate and discover new talent. This partnership between Tribeca and Maker also represents an opening of doors for creators beyond traditional methods.
“The Picture Show will act as an online community where directors, writers, and actors from different platforms can creatively collaborate,” explained Maker Studios co-founder Lisa Donovan.
With companies like Tribeca scouting for talent through YouTube, the ability for artists to present their work beyond executive pitches and networking has greatly increased.
What It Could Mean For The Future Of YouTube
For years, YouTube artists and filmmakers have been struggling to be taken seriously as creators. Now, with the backing of Tribeca, YouTube is finally taking a step towards cultivating the image of being a destination for filmmakers. Everyday, YouTube is expanding to become a place for artists and creators to gain exposure. With the addition of talent representation companies like Maker Studios and Big Frame, YouTube is rapidly turning into a venue equal to that of television or film.
Since 2005, YouTube has acted as a place that existed beyond the constraints of traditional media formats. With major studios now approaching YouTube as a place for content, will this change the landscape of the once independent video-sharing site? Naturally, as larger productions are being tailored towards YouTube specific programming, a certain degree of “the independent spirit of YouTube” will be lost. This will inevitably usher in a new era for YouTube creators breaking into mainstream media, but it could also possibly affect the content that is uploaded everyday to YouTube.
The changes that YouTube has seen in the past few years are clearly evident as advertisers are working with YouTube celebrities more and more. As people are beginning to understand that careers and money can be made from YouTube, programming on the site is beginning to focus on content that replicates already successful channels. Now, with film companies looking to showcase and find talent on YouTube, original content could be limited to what people believe would appeal to mainstream film executives the most.
It is the complete lack of constraints that made YouTube the video giant that it is today. YouTube celebrities found success through the creative freedoms taken towards the style of content they released. As more hands begin to reach into YouTube, it could eventually change the output of original uploads.
Tribeca and Maker Studios’ partnership represents an incredible evolution for mainstream and independent filmmakers on YouTube, and one that will hopefully maintain the independent creator-owned nature of YouTube and its creators.