Friday, May 25, 2012, YouTube announced on the official creators blog that their ongoing effort to remove inactive accounts would conclude at the end of the day. In the post, YouTube once again stresses the need to delete dead accounts, saying, “We’re doing this because these accounts do not drive views to your channel.” It is pretty clear that from this point on YouTube will, hopefully, start making big analytic changes with as much transparency as they can muster. In the post, YouTube explains that many creators would see significant drops in subscriber numbers, which many did. RayWilliamJohnson lost just fewer than 60,000 total subscribers on Friday and Saturday.
Onision, #SaveYouTube’s biggest proponent, tweeted at the video-sharing moguls, “G+ integrations significantly dropped, avatar selection much easier & other requested changes noted! Thank you @YouTube.” It seems that the majority of aggression towards YouTube is behind them now as they take a step towards accurate analytics.
In a blog post put up Tuesday, May 29, YouTube covers the importance of tracking analytics. In light of recent sub losses and rumors of active accounts being unintentionally removed from channels, focusing on what’s going on under the hood of your YouTube account is paramount. With many creators still upset about a loss in video views, the YouTube blog post asks creators to focus on absolute and relative retention. This again feeds into YouTube’s advice, which asked creators to look at their own content before blaming them for decreases in views.
The idea behind relative retention and absolute retention focuses on how long a viewer sticks around to watch your videos. The key to launching a successful video is researching and understanding what your audience responds best to. YouTube claims that their updated analytics will help creators track this information along with other variables.
The blog post goes on to explain, “Traffic Sources provides a detailed look at how your viewers discover your content on a channel and per-video level.” In addition, YouTube explains that Analytics also helps creators understand what uploads make viewers subscribe versus the ones that cause them to leave your channel.
It is important to note that YouTube’s latest blog post is focusing on each individual creator understanding his or her own statistics. Google and YouTube have had their hands full with issues pertaining to a lack of transparency and are trying to recover some lost ground. The latest post by YouTube can be seen as an olive branch of sorts. YouTube is saying, “Here, take your channel into your own hands.”
Is YouTube out of the woods yet? Has the end of #SaveYouTube washed the video giant’s hands clean? Or should we prepare for more radical changes in the future? Make some noise in the comments below.