E3 2012 Day One: Machinima And Social Gaming [VIDEO]

Amid the flashing lights, live demos and general cacophony of E3, the Machinima booth stands as a live-streaming command center. On a main stage, directors and talent are interviewed while facing a pair of cameras as Machinima’s crew shuffle in and out of the area. Positioned behind computer screens, sitting in booths is the majority of the gaming channel’s social media team. These are the people fielding your live stream questions, responding to Facebook posts, and handling everything else under the new media sun. I got a chance to catch up a few members of the social media team to talk about E3 and Machinima’s plan for bringing the convention into homes around the world.