Snoop Dogg & Maker Studios Team Up on YouTube [EXCLUSIVE]

Snoop Dogg is the embodiment of a modern day renaissance man; he’s a certified rapper, actor, record producer, product endorser and Pop Warner football coach.

Now, you can add “YouTube star” to that list of talents, as he will join forces with Maker Studios to produce new content for his already successful WestFestTV channel, which will debut by the end of the summer. The channel currently focuses on behind-the-scenes, exclusive content and music videos, but one of its most-watched programs is its weekly news segment “Double G News.”

The spoof news program falls in line with parody news programs like “The Daily Show,” but with more marijuana references and well-endowed women. Each “Double G News” episode has so far garnered hundreds of thousands of views.

At Vidcon, Maker Studios founder Danny Zappin expressed excitement to NMR about their collaboration with Snoop Dogg and told us that the rapper knows that online video is the future.

Maker Studios founder Danny Zappin

Danny Zappin told NMR:

“[Snoop Dogg] understands the importance of that direct connection with the audience and having control of it. They’ve done a great job building his Twitter and social media. He had a YouTube presence but they need the little help and support to navigating it in the most efficient way and he just connected with the vibe with what we’re doing at maker and it seemed like a good fit.”

Snoop Dogg’s recent musical efforts include his latest album “Doggumentary” and his collaboration with Wiz Khalifa titled “Mac and Devin Go To High School.” Both were released last year, and Snoop Dogg will release his 12th studio album “Reincarnation” sometime later this year.

Maker’s partnership with Snoop Dogg exemplifies traditional celebrities increasingly using YouTube to showcase their life, music and opinions for their fans.