Twitter Unveils a New Bird, and What It’s Supposed to Mean

Have you noticed anything different on Twitter? Larry the Bird is now Larry the bald. Twitter unveiled a new and improved Twitter bird yesterday after six years of using the Larry the Bird that we loved and used to know–a Larry that was fatter, flew straighter, and had a tuft of hair on his head.


Twitter’s creative director, Doug Bowman, announced on the official Twitter blog that, “From now on, this bird will be the universally recognized symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.” Yup, the bubbled Twitter logo is being phased out by Twitter also.

In grandiose fashion, Twitter explains, “This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”

 

Right. The new bird represents the limitless possibilities and freedom of tweeting about how much you hate traffic and love ice cream while being limited to 140 characters. Also a testament to the limitless possibilities and freedom of the new Twitter bird is when at the end of their blog announcement they direct readers to the Twitter brand resources page, where they tell you exactly what you can’t do with the new Twitter bird…which happens to include not depicting the Twitter bird in a flock with other birds, sort of contrary to their whole “flocking with other birds to achieve a common purpose” spiel.

Okay, so let’s do a 10-second analysis of this new bird. Overall, it’s less “cute.” It’s darker and more angular. It’s thinner and more streamlined, and it has more of an upward trajectory than the old bird. Overall, Twitter wants to convey their brand as more grown up, hipper with the times, and more upwardly mobile (figuratively).

 

What do you think of the new Twitter bird?

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