Coming soon to a URL near you: .lol
While many of would laugh out loud at this notion, it’s no laughing matter to Google, who is also trying to register .docs, .google and .youtube as top-level domains. The company applied for these top-level domains through the Internet Corporation for Assigned Names and Numbers, which manages the Internet address system.
In the company blog, “Chief Internet Evangelist” Vince Cerf said that the company has applied for more TLDs given the slow increase in TLDs over the last 28 years.
“We’re just beginning to explore this potential source of innovation on the Web,” Cerf wrote. “By opening up more choices for Internet domain names, we hope people will find options for more diverse – and perhaps shorter – signposts in cyberspace.”
However, some companies like General Electric and Coca-Cola are opposed to expanding the top-level domain program, noting that it would increase costs and promote internet fraud.
ICANN has been working on bringing more TLDs as part of its plan to “increase competition and choice” and its recent application window that closed May 31 saw more than 1,900 applications to the TLD Application System. ICANN is hoping to release the list next week.