“With the YouTube application on PS Vita, you can watch millions of YouTube videos on the stunning 5” OLED screen, from comedy to gaming tips to today’s viral trends,” said Sony’s Don Mesa on the PS Blog. “The YouTube application features many of the functions you’re already familiar with – you can easily search for videos, choose favorites and make comments, and your personal YouTube account is available right on your PS Vita.”
The app will attempt to bring the YouTube experience to the handheld, including logging in to your account and checking out what videos are trending on the web at the moment. It won’t be out in the United States just yet, but on its debut will be available in 20 other countries, mostly in Europe and Asia.
YouTube’s app will likely compete with the already launched Netflix app for video viewership on PS Vita, which is the successor of the highly successful PlayStation Portable and a competitor to Nintendo’s 3DS.
One of the major criticisms on the PS Vita is the dearth of apps on the device, which has echoed similar complaints of the PSP, which restricts YouTube watching to downloaded content from computers.
“It’s frustrating that the Vita is such a handy piece of hardware, only I’m currently restricted to Twitter, Facebook, and Netflix for all of my social media and video consumption needs,” blogger Catherine Cai said on Tomsguide.com.
Now with the YouTube app open to PS Vita users, it will give the company another avenue to market videos—especially targeted towards the gaming community—on the mobile market.
Sony has been struggling to make a strong breakthrough in PS Vita sales since in made its debut before Christmas in Japan and in February in North America with 25 games. According to the last report published in February, it has sold more than 1.2 million units.