Why Facebook should become the new LinkedIn

I have always thought that the popular expression “It’s not what you know, but who you know” seemed completely unfair. It baffled me that someone with their MBA could be scrounging around for a job to pay off 6 years worth of student loans while a high school dropout who “knows a guy” is rapidly climbing the corporate ladder. “NOT FAIR,” I say! Not fair at all. However, if that’s how life is gonna roll, then all you can do is learn to roll with it.

For this very reason, when I caught wind of a  rumor about Facebook possibly developing

+a job board, a whole list of reasons why it was completely brilliant came to mind. If you are like most Facebook users, you “know” more people on Facebook than you do in real life and are “friends” with a slew of professionals in nearly every field. I mean, what do you think all of your 300+ friends do all day? Sure, you may have only met a number of them one time, but any good job-seeking networker knows that one chance meeting is all it takes to get your foot in the door.

Since Facebook is the #1 social NETWORK and #2 on the Alexa ranking, what better platform than Facebook to help users turn “who they know” into a job? Here are six reasons why a Facebook job board is a good idea:

 

1. People are already highly active on Facebook:


People are already spending a majority of their Internet bandwidth and most of their free time on Facebook; why not go where the people are when it comes to your job hunt? Creating a job board would allow both employers and job seekers to pull from a network that boasts 901 million monthly active users and 526 million daily users.

2. Facebook is already used as an informal Craigslist:


How many status updates have you seen that include asking for a help or advice? Facebook users are already using their status updates to post “help wanted” messages like: “Anyone want to house sit for me while I’m on vacay?” or “Dear FB friends, I’m looking for a babysitter tonight. I pay well!” Facebook is already being used as makeshift Craigslist-type forum where users tap into their friend network seeking to fill a variety of needs. A Facebook job board would essentially allow users to do the same thing when looking for employment.

3. Facebook has a leg up on the competition:


Facebook’s chief competitor would be the professional networking site LinkedIn, which pioneered the concept of using social media for finding employment. Although LinkedIn does offer a free version, the premium capabilities come at a cost. Facebook, on the other hand, has yet to begin charging for any of its services. In addition, Facebook’s user base is 901 million strong compared to LinkedIn’s 161 million users, which provides a larger pool of professionals to draw from.

4. Facebook interactions encourage community:


Facebook users already consider the list of random profiles they have collected to be their “friends.” By calling this list of connections “friends” instead of arbitrary terms like “acquaintances” or “connections,” Facebook creates an implied level of intimacy amongst its users. That intimacy fosters a communal atmosphere where users naturally want to help out their “friends.” A job board would delve into the community vibe of Facebook and allow users to help aid their “friends” in their search for employment.

5. Facebook would help employers Appeal  to a younger workforce:

Generation Y-ers comprise the most active group of Facebook users, which includes recent college grads as well as the next generation entering the professional workforce. A Facebook job board would be a homerun for employers because it would communicate and reach out to the next generation of workers in a way that Generation Y is familiar with.

6. Facebook offers transparency for employers:

Let’s be honest; we are not the same people at work. You put your work clothes and demeanor on when you head out the door to work. Similarly, the way you portray yourself on a professional site like LinkedIn will be totally different from the way you portray yourself on Facebook. Using Facebook to recruit would allow employers to see a more organic side of potential employees by approaching them in an informal space where they have always been encouraged to be themselves.