Reading Yelp reviews or any other food reviews can sometimes be a pain. It’s not that they lack information — quite the contrary. The days when a 500-word treatise on the food choices at The Counter would entice people to eat there are slowly fading away. Okay, a food review can be informative if it’s written well, but won’t make you get out there and eat it right now. On the other hand, some YouTube users have made it their mission to stuff themselves silly while hilariously vlogging about it. It’s no wonder vloggers like Daym Drops and The Food Reviewer seem to attract a lot of viewers who need to decide whether Carl’s Jr.’s Amazing Grilled Cheese Bacon Burger is really that amazing. Here are a few reason why fast food reviews on YouTube are successful:
They’re In Your Face
They’re Very Passionate
They Can Be Remixed
Since Daym Drops’s epic review of Five Guys burgers gained traction, the guys known for auto-tuning Charlie Sheen and Antoine Dodson selected him for a song in which he sings, “This is how bacon is supposed to be/The fries/They blend so perfectly.” Tell me, how many Yelp reviews do you know of that have been turned into iTunes singles?
They’re Visually Informative
On a more serious note, there are quite a few food reviewers whose schtick is not just hilariously praising everything KFC or McDonald’s, but rather informing viewers about better food choices. YouTuber Bryan Marcel uses video as a way for viewers to find out how to eat healthy at a fast food joint. Remember, the Big Mac sauce has ingredients you can find in radiator fluid! You’ve been warned.
While YouTube makes food reviews more fascinating, I wish YouTube creators would go beyond the latest servings from McDonald’s and create more reviews about trendy, diverse restaurants in their area; man cannot live off of YouTube food reviews from McDonald’s alone. Now excuse me as I run to the nearest Five Guys and get myself a double cheeseburger with extra, extra bacon. Yummy!