If Jay-Z and 27 other musicians on three stages sounds like a good time, watch the first Made in America festival sponsored by Budweiser this weekend on YouTube.
The event at Philadelphia’s Benjamin Franklin Parkway will feature artists such as Odd Future, Skrillex, Janelle Monae, Passion Pit, and of course, Jay-Z, among others. The YouTube-streamed event brings both the video-streaming site and the online radio site Pandora together for the first time in the live streaming business. Pandora will stream the concert live on Pandora.com and on its mobile app for iPhones and Androids.
YouTube is no stranger to streaming concerts online; so far this year, YouTube has streamed the Coachella Valley Music and Arts Festival in California, Bonnaroo in Tennessee and Lollapalooza in Chicago. Other live high-profile collaborations on YouTube this year include Jack White’s live concert on Vevo directed by Gary Oldman.
YouTube and Pandora will stream the Made in America festival from 2pm to 10pm Saturday and Sunday (April 1, 2). The music event will remain archived on the festival’s YouTube page for 30 days. Rob McCarthy, vice president at Budweiser, told Mashable that he hopes that some of the best collaborations from the event would be available in the future.
Independent and mainstream musicians have been looking at ways of making more money besides record sales in recent times. Tours and festivals like this attract the most money for artists, and YouTube streaming opens up a larger audience for ad revenue.
Will you be watching the Made in America event this weekend on YouTube and Pandora?