Exactly one day after announcing that they were expanding their original channel program to Japan, YouTube unveils automatic captions in six European languages. Coincidence? I think not.
Joining Japanese, Korean and Spanish, YouTube has added options for automatic captioning in German, Italian, French, Portuguese, Russian and Dutch.
YouTube is becoming a real United Nations. All we need now is endless backbiting followed by zero conflict resolution and we’ll have the real deal. There you go, my quota for political satire is filled, I wash my hands of it.
According to the official YouTube blog, “Now in 10 languages, automatic captions are an important first step in the path toward high-quality captions for the 72 hours of video people upload per minute.” A beautiful sentiment, YouTube, but methinks you may have other slightly less bland reasons for this global auto caption campaign.
Over the past year, YouTube has been pretty vocal about their plans for creating a more network-style site. YouTube doesn’t face the same distribution issues that television corporations do when branching out globally. The hub is simply the site and the content provider is you, the creator. The only thing keeping YouTube from expanding their network across the globe are language barriers, which obviously the video moguls are trying to eradicate.
As the world of digital television continues to expand, the ways in which people consume video will also need to evolve. YouTube is anticipating that evolution and creating a platform that can reach every corner of the globe.