Anyone that is looking to build a business or brand online needs to educate themselves about Tim Ferriss. Tim is a successful internet entrepreneur, a two-time New York Times bestselling author, a Guinness World Record holder, a Chinese boxing national champion, and he also speaks six languages. No, I’m not reciting a script from the next Old Spice commercial — this man is the real deal.
Tim is widely known for his book “The 4-Hour Workweek,” where he explains how he went from earning $40 thousand per year working 80 hours a week to $40 thousand per month working 4 hours a week. While Tim’s claims in the book were met with skepticism from the media, it didn’t stop his book from reaching the the New York Times bestseller list and making Tim’s name huge on the Internet.
I had the pleasure of chatting with Tim over Skype, and we started off the conversation with how he answers critics of “The 4-Hour Workweek” and what characteristics he believes a person needs in order to apply his book’s claims to their fullest potential. One of the most important pieces I believe readers should focus on during this interview is when he explains how he took the “bottom-up” approach to marketing his products and found success. This approach, in my opinion, is the most crucial thing for any creator online that is trying to build a brand or business. From there, Tim gives his thoughts on social media and how outlets like YouTube have changed the way businesses and artists get their name out. We then close out our discussion by talking about his newest book, “The 4-Hour Chef,” which isn’t just a cookbook, but rather a choose-your-own-adventure guide to the world of rapid learning.
Photography by Melly Lee