Without being so naked as to say, “Here is what the other companies are doing wrong, and here is why we are great,” Big Frame has cast a wider net and made the plea for a complete industry-wide revision of practices. It is a brave move during a time when they could be making mad talent grabs to beef up their roster. Of course, there is also certain long-term value in being the one who shines the beacon on the problem.
Titling their mission statement “A Challenge to YouTube Multi-Channel Networks,” Big Frame asks that the production houses “slow down,” “be transparent,” and don’t focus so much on the bottom line that is “views.” All indications point toward something better ahead if the managers and the creators work together to create a stronger, more sustainable ecosystem. And while they don’t lay out the specific problem companies and/or creators, the timeliness of the release speaks volumes.
In regards to YouTube and the worldwide web at large, I think there are no boundaries on what can be achieved (except maybe making Pets.com a viable commodity). It is important to build the infrastructure of this economy right. Persia, Rome, Greece and others found out the hard way that their worlds, while opulent, were not built to last. This enlightened age is going to take a lot of compromise, cool heads and big picture thinkers on both sides. I think Big Frame is right. But I’m not the one they’ve got to convince.
The Big Frame post in full: