In less than two years, Fullscreen has inched past Maker Studios to become the number one independent YouTube network, according to comScore Video Metrix. The report stated that Fullscreen had 31,079,000 unique viewers in December 2012, overtaking Maker Studios’ 30,013,000 unique viewers.
Since its launch in January 2011, Fullscreen boasts more than 100 million subscribers and 5,000 YouTube partners, including the diverse talents of Michael Buckley, Megan Nicole, Sam Tsui, Tyler Ward and David So.
NMR caught up with Fullscreen CEO and founder George Strompolos about his company’s significant milestone and his vision for the new number one independent YouTube network.
What does being #1 on comScore mean to you and Fullscreen?
George Strompolos: It’s a nice milestone. We’re just really proud of the work our creators do on a daily basis. Regardless of where we are on the charts, we remain focused on our mission to empower creators worldwide. That’s what we’re all about.
What sort of core principles and strategies has helped Fullscreen become the #1 independent creator network according to comScore?
We believe in fostering a great culture first and foremost. From our awesome staff to our network of talented creators, everyone at Fullscreen is passionate about shaping the future of video. This passion for what we do is highly contagious and has helped fuel our growth. We are also very innovative in finding ways to empower creators of all sizes, in all parts of the world. Whether through industry-leading technology products like the Fullscreen Dashboard or first-of-its-kind programs like our Million Dollar Creator Fund, we are constantly striving to provide the best possible network experience where creators are respected and truly empowered to succeed. This is how we became #1 and we don’t plan on slowing down.
Your vision for Fullscreen — how much of it has played out thus far and what is left to go to fulfill that vision?
Things are on track, but this is really just the beginning. Imagine recreating NBCUniversal or Viacom in today’s online world. What would that look like? How would it be different? Would you have 10 channels or 10,000 channels? We are in the process of figuring all of this out at Fullscreen. We envision a global network, accessible on multiple platforms, built on incredible technology and fueled by the creativity of thousands. This is not about recreating the old Hollywood system – why would we move backwards? This is about innovation. Fullscreen is building a global network and studio model for the future of video.