A recent survey by Posterous cofounder Gary Tan of people aged 13-18 and 19-25 revealed some surprising statistics about what social media networks those age groups use the most. Tumblr is the number one social media network for teens, with 61% of teenagers and 57% of young adults liking the blogging site known for GIF sharing and quirky blogs. Facebook is at a close second with 55% of 13-18 year-olds and 52% of 19-25 year-olds preferring the site for social networking interactions.
While Tumblr and Facebook get high marks among teens and young adults, Twitter and the Facebook-owned Instagram are behind the pack. Twitter is only liked by 22%of 13-18 year-olds and 17% of 19-25 year-olds. Instagram fared worst with both segments; the photo-sharing app is only liked by 21% of teenagers and 11% of young adults.
The statistical difference between teens and young adults in all social media categories shows that teens are more interested in social media than their young adult counterparts. With Tumblr’s increasing popularity among teens and young adults, the future of social media may be more about one-subject blogs than sharing and liking status updates.