Nothing unites Americans more than the Super Bowl, and Twitter users are no exception.
Twitter reported on its blog this morning that the Super Bowl generated more than 24.1 million tweets during the big game. The number of tweets during Super Bowl XLVII surpassed last year’s total during the second half and ended up at nearly double last year’s numbers, when users made 13.7 million Tweets. CNet reported that it also beat the number of tweets during last year’s presidential election over a six-hour period, when there were 23.6 million Tweets.
During the game between the victorious Baltimore Ravens and the San Francisco 49ers, the most tweeted moment was when the power went out at the Mercedes-Benz Superdome in New Orleans. That moment generated 231,500 tweets per minute and also prompted some brands like Tide and Oreo to market their products, in addition to spawning parody accounts like @superbowllights.
Turn out the lights….. twitter.com/davidgregory/s…
— David Gregory (@davidgregory) February 4, 2013
— Superdome Light Crew (@superbowlights) February 4, 2013
— Justin Timberlake(@jtimberlake) February 4, 2013
Other very-talked about Twitter moments included Baltimore Ravens wide receiver Jacoby Jones’ first touchdown and the Ravens win after the final countdown.
Outside the actual game, Beyonce’s halftime performance generated the most attention at the Super Bowl with 5.5 million total tweets, and at the conclusion of her performance Twitter calculated there were around 268,000 tweets being made per minute.