Five mainstream comedians are joining the YouTube bandwagon by launching their collaborative channel JASH at South by Southwest last weekend.
Sarah Silverman, Michael Cera, Tim Heidecker, Eric Wareheim and Reggie Watts joined forces on a channel which, according to their mission statement, will “offer all its comedic partners complete creative autonomy.” You can probably expect these comedians to push the envelope further on YouTube with their upcoming skits and short films.
Silverman explained JASH to UPI: “We each have pages within Jash and we each can curate those pages. This is what we think is funny. It may not be your cup of tea, but there’s no testing involved, there’s no second-guessing of what a 14-year-old boy would like. It’s just a place to do stuff and fail or not fail.”
The teaser for JASH satirizes Google and YouTube, with Google “President” David Lantz saying that all YouTube videos will be destroyed in favor of JASH content. Although the content on JASH at the moment features only teasers from the channel and the five co-founding comedians, Entertainment Weekly reports that the next scheduled video will upload April 8.