Understanding The YouTube Creator Playbook Part 3: Channel Optimization

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It’s been a minute since we released a YouTube Creator Playbook breakdown, but with the new channel design hot on the scene, now seems like the right time to talk about channel optimization.

While not the most glamorous of YouTube’s features, channel optimization is one of the first, and most important steps in getting eyes on your channel. Channel optimization is the whole shebang — channel art, profile image, description, etc. There’s a ton to cover here, so we’ll break it down point by point starting with …

Channel Name

Hopefully, this one is a no-brainer. However, keep in mind that your channel name is different from your actual URL. Consider our good pals from Wassabi Productions for example. Their channel name “Wassabi” is what people will be searching for, not their URL, “hoiitsroi.” As a creator it can get annoying telling people that your channel name is different from your URL. So, if possible, try to sync the two up.

Wassabi

Channel Description

For the finer points of locking down a great channel description, check out “Understanding the YouTube Creator Playbook Part 2: Metadata and Descriptions.

Profile Image

Ah, the deceptively difficult profile image. Although it seems as simple as uploading your old MySpace profile picture, a good profile image needs to convey a lot of information in a very small space. Images should be uploaded at 800 X 800 and be discernible across all of YouTube, especially in the miniscule “recommended channels” sidebar. Make sure your profile image lets people know who or what you are. Don’t be afraid to show off that beautiful face of yours.

Recommend

Channel Art

Finally, probably the most important aspect of channel optimization — channel art. Now that YouTube has rolled out their new channel design, channel art has changed pretty dramatically. We’ve written at length about the best tips for creating compelling channel art, but for quick reference: keep your channel art vibrant but not overwhelming, easily scalable across all platforms (mobile, TV, etc) and encompassing of your site’s personality. Take the banner for The Philip DeFranco show for example. It’s simple but still quirky, and it gets across a ton of information, including clickable social media links.

PhilD

That does it for this round of “Understanding the YouTube Creator Playbook.”

For more check out:

Understanding the YouTube Creator Playbook Part 2: Metadata and Descriptions

and

Understanding the YouTube Creator Playbook Part 1: Metadata and Titles.