Today, in the hopes of turning the beloved series “Veronica Mars” into a movie after 7 years of being off the air, leading lady Kristen Bell and series creator Rob Thomas opened a Kickstarter with the goal of raising $2 million. This idea was originally pitched to Warner Brothers studios who were unsure that the movie would bring in enough fan support and declined working on the project. Not taking “no” for an answer, Thomas and Bell created a Kickstarter to not only raise funds for the movie, but also to prove the studio wrong.
In just the first 4 hours, the kickstart has raised over $1 million. In the description attached to the project, Thomas and Bell share personal, and comical messages to fans thanking them for their unwavering support and promising to put their all into this production. Should this Kickstarter succeed in reaching its goal by April 12th (in one day it’s reached over $1.5 million, so I say it will), the cast will begin filming immediately and release the film summer of 2014.
The team behind “Veronica Mars” isn’t the first of Hollywood’s elite to turn to social media in order to raise awareness and funds for their personal projects. Just this year Matt Damon collaborated with ShayCarl and other YouTubers to create videos supporting his cause for clean water. These growing numbers of partnerships have both raised YouTube creators to a celebrity-like status and jointly made Hollywood celebrities more personable to their fans. It is Kickstarters like the “Veronica Mars” movie that are helping change the rules of Hollywood by taking creative control out of the hands of the studios and putting it into the hands of the fans.
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