The International Hockey Federation (FIH) is coming to YouTube.
The league, which is not a feeder system for the NHL, but rather a field hockey league, just announced a partnership with Rightster, the world’s fastest growing online video distribution and marketing network, facilitating Rightster to access and manage all of the FIH’s digital content. As a result, the pairing will allow all league matches to be broadcast on YouTube via the FIH channel and syndicated on Rightster’s networks.
The partnership is scheduled to run from summer 2013 until December 2014 so far, and will livestream over 300 games including the Rabobank Hockey World Cup and the Hockey Champions Trophies for 2014.
Via hockey magazine Push, Rightster CEO, Charlie Muirhead said: “Rightster is delighted and excited to be working with FIH to help them grow their digital distribution, audience and revenue. Through this partnership Rightster will provide the technical tools and audience development expertise to give FIH control and transparency over their digital distribution. These are two crucial factors for sports federations today as they manage the complexity of a media landscape crowded with digital opportunities and risks.”
The first game under the new partnership will be broadcast June 13th, 2013 from Rotterdam, Netherlands.