Among many of its innovative features, annotations are simultaneously the most useful and useless tools built into YouTube. According to YouTube, annotations were created to serve the following purposes:
1. Add background information about the video
2. Create stories with multiple possibilities (viewers click to choose the next scene)
3. Link to related YouTube videos, channels, or search results from within a video
However, a cursory stroll down YouTube lane shows that most creators are using annotations for options one and three. Even in those cases, annotations promise very little to viewers in terms of content, which lowers the actual amount of people willing to follow annotation down the rabbithole.
London based group Moones is looking to change that with the new annotation-heavy
music video for track “Better Energy.” Using over 10,000 individual annotations, the music video creates an interactive “drunk in session” experiment.
Clicking on options “No Beers,” “20 Beers” and upwards to “80 Beers,” yields — yeap, you guessed it — a drunker interactive experience. By the “80 Beers” option, Moones is, as they put it in the U.K. — Brahms and Liszt (pissed, drunk).
This contribution to YouTube via Moones harkens back to the viral smash hits of American band Ok Go! who set the internet ablaze with their video for “Here It Goes Again.”
Check out Moones’ video above and soak in all of the booze-soaked glory. Take a note, YouTube creators; this is how YouTube annotations should be used.
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