This video is the perfect video to feature for Luke’s Loving Life, because not only is it Luke talking about winning the YouTube Next Vlogger competition, but also because he gets dressed up for it. You see, according to Luke Martin-Fuller, the host of the channel, his mom told him impressions are important. Like when you tell the nice magazine writer that you will email him back your answers to his questions “first thing in the morning” for the profile piece he has to write about you because you won a contest. And then several days go by with no answers and you don’t return his follow-up email. And that nice (but petty) man has a job working the floodgates on who gets positive coverage on the YouTube scene. That is definitely an important impression to make.
Luke’s Loving Life forces me to speculate that the name of this YouTube channel is not about a young man enjoying the hell out of his existence, just being wild and carefree, but, rather, his “Loving Life” as in the amount of grandmotherly affability he probably doles out on a daily basis. He seems like a pleasant enough kid — he’s British, 18, and he has a wacky, awkward sense of humor that should appeal to people who like Hugh Grant.
About YouTube Next Vlogger Series 2013:
YouTube gave its yearly shoutout back in April for motivated YouTube creators with “stories of personal triumph” to apply for their Next Vlogger award — a sort of spotlight program for YouTube stars-in-the-making. This year, they’ve selected 15 unique voices from around the world that are challenging the way we think, wowing us or just plain making us laugh. In exchange for that, the recipients get mentoring from industry leaders, $4,000 worth of equipment and channel promotion.
NMR always wants to give you the first and best look at emerging talent, so we’ve reached out to these creators for a little more info on just who they are and why you should be paying attention. Past winners of the Next Vlogger award include Danisnotonfire and Black Nerd Comedy, so this 2013 class is definitely full of up-and-coming creators to keep an eye on.