Since Psy’s “Gangnam Style” went live on YouTube a year ago today, the music video has not only has become the most viewed video on YouTube ever but has also changed the way the world looks at YouTube. K-pop is seeing its popularity grow worldwide on YouTube thanks to “Gangnam Style,” and the mainstream media is keeping its eyes peeled for the next big YouTube star.
Here are three ways “Gangnam Style” has changed YouTube culture forever.
1. K-Pop Videos Are Increasingly Popular
Psy’s accomplishment have not only boosted his celebrity influence worldwide but have also put K-pop front and center in the pop culture conversation. Global interest in K-pop surged during and after “Gangnam Style” went live, and the number of views on K-pop channels on YouTube surged to 7 billion views last year — an increase from 2 billion the year before.
2. Mainstream Media Is Taking YouTube More Seriously
While Psy milked his 15 minutes for what it’s worth, “Gangnam Style” has prompted the mainstream media to take YouTube more seriously. Even with fiascos like the “Good Morning America” interview with Jenna Marbles, YouTube stars are having their day in the mainstream spotlight — and investors tied to mainstream entertainment companies are willing to invest in these content creators.
3. YouTube Videos Have More Weight In Music Charts
Despite being the global hit of the summer of 2012, “Gangnam Style” never made it to No. 1 on the Billboard Hot 100 and was shut out from the top spot by Maroon 5’s “One More Night.” Since “Gangnam Style” became the most talked-about YouTube video and song ever, Billboard modified its charts earlier this year to include online videos as a factor for a song’s success. The first YouTube hit to become a Billboard chart-topper was Baauer’s “Harlem Shake.”
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