NMR has given a lot of ink to Jesse Heiman, the nerd in that Go Daddy Super Bowl commercial that got to tongue-fuck Bar Refaeli’s luscious mouth — which, if you’re trying to be a superstar, is probably, mostly, a pretty good thing.
An even better thing when you’re trying to be a superstar, is to have a film crew that wants to follow you around for a year recording your every move. And that’s exactly what Magic Happens Productions and filmmaker Nick Weis aim to do — provided they get a little help along the way.
See Nick and co. recently launched their Kickstarter project, which is attempting to raise $65,000 by August 2, 2013, and so it is largely up to you, the guy or gal with a few bucks to your name, if you want to pony up the cash. I, myself, like the idea — Jesse Heiman definitely has a bizarrely fascinating appeal to him and weirder things have probably happened. Not much weirder than one of the world’s most goofy guys becoming a George Clooney-type, but still. If nothing else, we’ll get to see this oddball flame out spectacularly. His star has never been hotter than right now, so it is the absolute perfect moment to figure out where this whole crazy train is headed.
We reached through the electronic medium of email to connect with Nick, to see just why he wants to do this, how he plans to get it done and whether Jesse Heiman stands a chance. Whether their Kickstarter stands a chance is a story for a different article — but considering how fascinated people seem to be by “the little nerd that could,” I wouldn’t bet against them.
How did you conceive of this fantastic idea in the first place?
I was really inspired after seeing the “World’s Greatest Extra” YouTube video in 2011. It’s what first introduced me to Jesse. I think a lot of people around that time wanted to know who he was, and where he came from? Including myself.
After that I ended up stumbling across some video blogs of Jesse on YouTube. It was just him, alone in his room, talking to the camera about his life and his goals. And as simple as it sounds, something struck a chord with me. I remember him saying, “You may know me, but I’m not really any different than you.” I don’t know — there was just something inspirational about him and I remember thinking: ‘I’ve got to try and tell this guys story.” I felt like he had a strong voice, one that deserved to be heard — I wanted to give him that chance.
How did you get ahold of Jesse and get him to agree to it?
Honestly, I just sent him a message on Facebook one day telling him who I was and what I wanted to do. He wrote me back a day later and said he was interested, and we went from there.
Have you determined yet how much you will need to raise with the Kickstarter?
We have. We are looking to Kickstarter to fund principal photography for the film. We have plans in place, for post-production and distribution, which are predicated on raising enough initial capital to shoot the movie. Banking on money from anything — Kickstarter, investors — is a huge risk, which is why we would be thrilled to exceed our goal of $65,000. There are so many elements which lend to creating a well-structured, powerful documentary.
What do you foresee will be the most difficult part of this documentary?
As of right now only one word comes to mind: funding. This is always the hardest part.
Do you think Jesse has a shot at becoming a legitimate star, or is this more about capturing someone’s fall from the spotlight?
It’s really hard to say; I’m still learning more and more about Jesse each day that we film with him. At this point, I think anything’s possible.