The music industry is scrambling to find ways to monetize their content in the age of YouTube, where users post videos with copyrighted music or cover songs without compensation. YouTube’s ContentID tries to ensure that rights holders have a say on what to do with unauthorized use of their material. Some record labels and publishing companies have gone so far as to file lawsuits against multi-channel networks like Fullscreen for copyright infringement.
AdRev says it has a better way for the music industry and video content creators to monetize content. Today, they launched ContentID.com, a self-service platform where independent artists, labels and publishers can monetize their music, especially unauthorized use on sites like YouTube. The platform, which had only been available privately until today, allows musicians to upload their content directly to a database for YouTube ContentID matching.
ContentID.com lets musicians keep 100 percent of their earnings from their official YouTube videos and 80 percent of their earnings from third-party, unofficial videos such as fan videos. In comparison, similar sites like Rumblefish and Audiam pay around 50 percent to 75 percent of musicians’ earnings respectively. The platform also features SoundCloud integration, where musicians can add SoundCloud files to the ContentID.com database.
Ryan Born, CEO of AdRev, explained ContentID.com’s purpose to NMR: “Tracking and monetizing your copyrights in any manner possible is critical to the long term survival and growth of any creative individual or company. ContentID.com by AdRev is allowing musicians, labels, and publishers with any size music repertoire access to a rapidly expanding source of revenue – monetization of YouTube. We’re paying out the highest percentage of earnings relative to any similar service, and we are pleased to be a leader in this increasingly important facet of the music industry.”
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