I’ll give ‘em this: What’s Trending knows how to throw one hell of a charity function. From the food to the drinks to the decorations to the outfits to the glitz and glamour … and oh yeah! All the awesome YouTube stars who showed up in support of Covenant House — the beneficiary of this whole winter carnival out at YouTube Space L.A. yesterday.
What’s Trending host Shira Lazar looked glam to the max as she presided over the second annual What’s Trending Tube-A-Thon fundraiser and did some serious good for some underprivileged teens.
Oh, and I almost forgot … the Tube-a-thon itself? Huge success. Huge! During the Tube-a-thon, 36,000 tweets were sent (an almost 100 percent increase over last year), and in total, almost 50,000 tweets were sent with the hashtags #tubeathon or #fiestamovement (Ford was the major sponsor), rendering those the No. 2 and 3 most popular hashtags of the evening. As for overall social impression? According to Mass Relevance, that number hit 167,000,000. That’s going to translate into a ton of money raised for the Covenant House, a charity which cares for homeless and impoverished teens.
Stay tuned for the red carpet interviews, people — as usual, we caused all sorts of merry holiday-esque trouble. And thanks to Steve Zaragoza and Joe Beretta’s “NMR yell-off,” pretty much all of Los Angeles heard our name last night.
Here’s more Tube-a-thon and What’s Trending news: