Just when you thought there was nothing but deception on the bloody corporate battlefield, two big hob-knobs go and prove you wrong. The two in question are DEFY Media and Viacom, who have announced their new partnership. DEFY has bought Viacom’s gaming websites Addicting Games, Game Trailers and Shockwave, also entering a partnership for joint content syndication and promotion.
DEFY’s portfolio includes Break, SMOSH, AWEme, Clevver, The Gloss, Made Man and Screen Junkies. Their entire brand now attracts 40 million YouTube subscribers, which in case you didn’t know, is A LOT.
CEO of Defy said via press release that: “We formed DEFY with the belief that our infrastructure and brands represent the strongest platform in digital media for reach and scale to the 13-34 year old audience and with Viacom’s partnership we now have additional assets and support to fulfill that vision.”
From the sounds of it, it looks like this is the beginning of a beautiful friendship.