“Social television” is one of those buzzwords that keeps popping up everywhere lately. Basically, it’s what happens when people share their experience watching television via social media. When you live tweet “Big Brother” or live blog on Facebook while binging on the new season of “House of Cards,” you are participating in social television. A new service, called Rabbit, wants to take that ad hoc experience and make it more tangible for Netflix watchers.
The service will let users synch up to the same show streaming on Netflix and simultaneously video chat with up to 10 other people. In short, distance is no longer a problem when it comes to watching a favorite show with friends. The service also includes a pop-up text-based chat that allows all the members of the group to communicate in real time without disrupting the show. Rabbit is designed for video and it specifically names Netflix, Hulu and YouTube, but you can use it to visit and share any website with a group which can also make a great tool for working on collaborative projects.
Social media has made television a more collaborative experience. Everyone wants to join the conversation on social media and we all watch together even if we aren’t physically together. Rabbit takes that experience to the next level and it just might be the next big thing.
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