Who We Are

NMR is an online magazine dedicated to cutting edge coverage and analyses of new media content, culture and news. Its mission is to serve as the leading publication for digital content creators and viewers.

As a publication we focus on the most important and intriguing figures in new media, and highlight creators on the rise, along with the audiences that propel them forward

Founded in Dec. of 2011, NMR is the leader in covering digital entertainment and culture. See some of the featured interviews we’ve done here.


Rory Haines – CEO

Rory is an HFPA award-winning writer/director represented by Oasis Media and UTA, and until March 2014 was the acting Director of Operations at Tobuscus with Toby Turner. He is currently the CEO of NewMediaRockstars.



Nathan Jordan – COO

At Machinima, Nathan worked on a total of over $20MM in branded content deals with companies such as KIA, KFC, Disney, EA, Dr. Pepper, Scion, Sony, Paramount, ABC and many more. From ideation to execution, he worked with top YouTube influencers such as Rooster Teeth, Sky Does Minecraft, SloMoGuys and SeaNanners.



Sara Parra – Editor-in-Chief

Sara Parra has been working as a writer for over two and a half years, and has written over 3,600 articles on various subjects. She joined New Media Rockstars as a staff writer after working as the Editor-in-Chief for SourceFed.com. Before that she worked on feature films such as “The Dark Knight Rises” as logistics personnel.

Jeff Klima – Senior Editor

Jeff Klima is the published author of the memoir “The Dead Janitors Club” and the Random House novel “L.A. Rotten” (2015). In addition to being Senior Editor of NMR, he has been a regular columnist for the Huffington Post, humor columnist for The S.C. Signal and a contributor to “Girls & Corpses” and “Podiatry Today” (right?). He has covered the YouTube scene for years and is excited to see what happens next. Hopefully it includes pie.


Evan DeSimone – Staff Writer

Evan DeSimone is a copywriter, blogger, and digital entertainment enthusiast. Prior to joining New Media Rockstars he contributed work to a variety of online publications including The Awl, The Billfold, and NerdWallet.


Christine Linnell – Editorial Assistant

Christine is originally from Nebraska, but spent seven years in New Zealand doing communications, technical writing and journalism before moving to Los Angeles to work in web series production. Most recently she was the transmedia editor and media co-ordinator for the PBS Digital Studios series “Frankenstein M.D.” As editorial assistant at New Media Rockstars, she mostly nags people about spelling and geeks out on social media.


Amy Leonard – Business Development Associate

Originally from the Philadelphia area, Amy moved to New Orleans for college at Tulane University before enrolling in the Peter Stark Producing Program at USC for graduate school. She has produced several short films that have screened at festivals around the country and worked at various TV and film companies in LA. In her spare time, she is a violinist, first soprano, and an avid reader of fantasy literature.


Production Team


Filup Molina – Head of Production

Filup is a writer/director who has spent over a decade bringing his improv and sketch comedy roots to all aspects of video production. His creative vision has driven a number of videos to go viral, accumulating tens of millions of views, and has heavily contributed to a variety of films, including an official Sundance selection. Previous to taking over as Head of Production at New Media Rockstars, Filup served as Head of Production at Tobuscus Inc. and produced a podcast which was ranked as the #2 Comedy Podcast in the entire U.S. according to iTunes. He’s written and coordinated brand deals with Audible.com, Electronic Arts, and Netflix. He’s also produced content with top YouTube talent, such as Ryan Higa, Rhett & Link, Toby Turner, Epic Rap Battles, and more. He hopes you’re having a great day.