The Slow Death of A Crooked Empire: Is YouTube Really Hurting The Music Industry?


$40 million. That’s the number news sites have been touting grandly as the detrimental financial impact YouTube has on the music industry per year. And all of them state the same recent study conducted by a couple of researchers from Fairfield University and the University of Colorado Boulder. In 2009, Warner Bros. yanked all their […]

Is YouTube Looking Towards TV? Their New Ad Campaign Seems to Say So

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A little while back NMR told you about a forthcoming YouTube advertising campaign featuring the likes of Bethany Mota, Michelle Phan and Rosanna Pansino. First the campaign popped up in print form last week — now the girls of YouTube have hit the airwaves, appearing in promotional spots between the “MTV Movie Awards” and “Mad […]

Last Call For The ‘Coachella on YouTube’ Train … Last Call, Poor Hipsters!


Got no plans for the weekend? Bored, lazy and regretting that you violently chased off everyone who loved you? Yeah, NMR knows just how you feel. That’s why we’re reminding you one last time that you can spend the whole weekend watching Coachella for free on YouTube! Now you can lie to your co-workers in […]

How YouTube Can Brilliantly Solve Their Music Service Issues


YouTube is delaying its music service … AGAIN. You know what would happen if I kept putting off writing articles? My bosses would take away my company-issued Ferrari and entourage of female models/assassins that protect me around the clock (only one of them gets to ride in the Ferrari with me at a time though […]

YouTube Unveils New Creator Playbook For Brands: 6 Things You Need To Know


Okay, we threw that “what you need to know” tag on the title just to get you to click in (that’s kind of a big no-no according to the Playbook though) — you pretty much should know everything this book has to offer if you want to be taken seriously as a YouTuber. This thing […]

YouTube Asks Users To Submit Meme Ideas To #NewTrends Conveniently On April Fool’s Day [VIDEO]

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Darn it, YouTube, you got our hopes up again. Last year, NMR thought we were finally going to have a definitive answer to the number 1 YouTube video of all time (screaming goats for the win). And now this year, we were already brainstorming out crispy ideas for your #newtrends project (our first one was […]

YouTube Ramps Up Its Advertising Game To Take On TV, Thwart Yahoo


YouTube has revamped its strategy for grabbing dollars from TV networks: beat them at their own game. Utilizing a strategy long owned by television and previously only tested in small markets by YouTube, the video aggregate site is guaranteeing marketers that it will run ads in a more narrowly defined focus via their Google Preferred […]

Is Google Developing A ‘Just For Kids’ Version of YouTube? It Seems So …


Perhaps taking their cues from the Fine Brothers, YouTube is now allegedly creating an offshoot of their hot YouTube property — one which will focus on the kids. Fantastically, reports have surfaced today that a YouTube for the “under 10” demographic is a likely reality in the near future, and a beta site titled […]

5 Reasons The Viacom/YouTube Settlement Matters To You

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YouTube & Viacom just settled today on a $1 billion lawsuit that Viacom, parent company to MTV and other entertainment properties, filed back in 2007. Viacom was pissed that YouTube was infringing on copyrights (that ol’ dog and pony show) and now, fast forward seven years, it’s all over. While no money changed hands according […]

YouTube To Creators On Copyright Issues: Here’s How We Can All Do Better [LETTER]


We love YouTube, but sometimes the tone they seem to effect comes across as … haughty. Maybe it’s just us — they’re an awesome company enveloped by a bigger, more awesome company — so probably we just infer things that aren’t there. After all, they have now provided a myriad of ways that make the […]

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