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    Bat in the Sun Break Down Miley vs Justin Battle

    Tuesday, July 8, 2014

    It’s a tough job, doing a long, comprehensive interview with smart, philosophical YouTube creators and then watching as the footage gets handed back shortened and “hipsterized.” Sometimes the wizards behind the curtain inadvertently end up coming off as a sort of parody of themselves. The filmmaker Michel Gondry talked about manipulation of truth through editing, […]

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    1 Billion Views Later: And Vsauce Tastes Like …

    Friday, July 4, 2014

    Wanna know the definition of swag? How about getting Vsauce — yes, all of them — fresh off a episode of “Jimmy Kimmel Live” and a 1 billion views party? If anyone has swag these days, it’s NMR. Okay, fine, really it’s Vsauce, but they were good enough to let NMR interview them. And since […]

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    Grumpy Cat, JennXPenn, Cimorelli At VidCon 2014 [VIDEO]

    Monday, June 30, 2014

    Didn’t get to go to VidCon 2014? Live vicariously through just a taste of the fun that NMR had over the weekend in Anaheim, Calif. From hanging out with Grumpy Cat and the Fine Bros. as they work with Friskies to find the next Internet cat star to jamming a capella style with sister group Cimorelli, this […]

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    Olga Kay, IISuperwomanII Harmonize At Vidcon 2014 With ‘Ambianze Girls’

    Saturday, June 28, 2014

    Lilly Singh (AKA Superwoman) and Olga Kay were just a couple of the VidCon 2014 attendees who bore witness to the savage oddity of the Awkward Kids’, lets say, performance art. Donning hippie garb and singing melodically about god-knows-what, these three prankers continued their shock and awe campaign on behalf of NewMediaRockstars. We clearly know […]

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    Awkward Kids Make Drunk Moms The Stars Of VidCon 2014 [VIDEO]

    Friday, June 27, 2014

    The beauty of being NewMediaRockstars? We know a whole lot of drunk moms. Don’t ask us how, don’t ask us why, but, kids, your moms like what we got. And so we make it work for us occasionally by making them work for us. Yeah, we turned your mom out. Letting the Awkward Kids, a […]

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    Rob Dyrdek Talks ‘Watch_Dogs’

    Tuesday, June 10, 2014

    So it turns out Rob Dyrdek is also an actor in addition to show host, pro skateboarder and mogul of a many-headed empire housed in the world’s coolest office building. YouTube superstar tandem Smosh tapped Dyrdek to play the lead, Aiden Pearce, in their riff on the new Ubisoft video game “Watch_Dogs.” And that meant […]

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    NMR Goes Hunting for @HiddenCash In Los Angeles [VIDEO]

    Wednesday, June 4, 2014

    What’s better than cruising around the mean streets of L.A. listenin’ to tunes with your best buds? How ‘bout treasure hunting? (cha-ching cha-ching cha-ching). The @HiddenCash Twitter angel came to L.A. and so NMR decided to send a few of our YouTube compadres out with a camera and a quest for gold. It should have […]

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    Olga Kay Debuts Mooshwalks

    Thursday, May 29, 2014

    What were you doing a month ago? Don’t remember? Well we were attending the release of the new Mooshwalks sock line by Olga Kay. But we decided to make such a ridiculously opulent and snarky video, our editor took forever to finish it. That being said though, it looks a-mazing. If this trend continues, that […]

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Featured Post

Ray William Johnson Announces The Return of ‘Equals Three’ With New Mystery Host

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After months of inactivity, Ray William Johnson is reviving his popular show “Equals Three” complete with a brand new mystery host. A cryptic tweet from the YouTube auteur sets the return date for the show as Tuesday, July 15 and teases fans with a picture of the new host with his face blurred beyond recognition. […]

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Latest Posts

Amnesty International Wants to Teach You How to Use YouTube

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We often talk about how YouTube has revolutionized entertainment and communication, but influence of social video goes far beyond making us laugh. YouTube is increasingly becoming a home for firsthand video taken of the various crises taking place across the world. In places like Syria, Sudan and the Ukraine, where the mainstream press finds its […]

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Looks Like 2014 Won’t Be YouTube’s Year at the Emmys

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The nominations for the 66th annual Emmy Awards were announced this morning. You probably noticed because everyone on social media briefly transformed into a television critic long enough to wail in despair or I guess shout with joy? (It was mostly wailing in despair over on my timeline to be honest.) It’s always fun to […]

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Don’t Let It Go: ‘Frozen Is The New Black’ Is The New Animated Mashup You Have To Watch [VIDEO]

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Okay, if your little pop culture-loving head hasn’t exploded yet, it’s because you haven’t watched this video combining two of the hottest trends in entertainment: women’s prison fantasies and ice queens … I mean, “Orange is the New Black” and “Frozen.” Mashing these two properties together has yielded some of the coolest (ooh, a “Frozen” […]

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Jenna Marbles Trending Down: Can A Once-A-Week Channel Still Rule YouTube?

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Jenna Marbles has had the best of YouTube for a long time now. She puts out one video a week on Wednesdays, everybody kind of says her name with an awed hush and “once upon a time,” and save for Smosh, every other creator would have loved to have her numbers. But that was several […]

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Collective Digital Studios Joins the YA Craze With James Patterson’s ‘Maximum Ride’

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With the success of movie franchises like “The Hunger Games,” “Divergent” and “The Fault In Our Stars,” and TV properties like “Pretty Little Liars” and “The Vampire Diaries,” it seems that everyone wants to get in on the YA craze. Young adult literature has proven to be eminently adaptable to film and television, and now […]

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Awkward Kids Burn Jack Vale With Awesomely Bad Girl Pranks At VidCon

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Alright, NMR has to hand it to the Awkward Kids, we enjoyed the hell out of this video. Yes, they made it on behalf of NMR at VidCon, but there are polite ways to promote a video (see our coverage of their other two videos) and this one, where we flat out give two thumbs […]

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Blue Ant Media Comes to NYC Following Investment in Omnia Media

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Canadian media firm Blue Ant Media is putting down roots in New York following its investment in Omnia Media. Omnia, a music and gaming-focused multi-channel network which includes a diverse roster of talent from gaming superstars like SeaNanners and the Syndicate Project  to Romanian popstar Inna, received an investment from Blue Ant earlier this year. […]

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Jack Vale Vs. Jake Vale: NMR Mercilessly Pits Father & Son’s Prank Videos Against One Another [Bwahahahaha]

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  Jack Vale is a dedicated family man — so he’s doubtlessly excited his son Jake decided to follow him into the family’s pranking business. But lets be honest: there has to be a limit at which a father wants his kid to succeed. We’re talking about legacies here after all, and considering both are […]

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British Songwriters Trash YouTube and Throw Support to Indie Labels in Music Dispute

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It looked like YouTube’s feud with independent music labels was dying down with the video giant all but declaring victory last week and then issuing a last minute stay of execution for the remaining holdouts. However, far from being over it seems that the conflict is heating up again with the BASCA, The British Academy […]

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2014 Streamy Awards Will Add New Categories and Let Fans Get Involved

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It’s Streamy season again! Submissions for the awards, which recognize excellence in online video, opened at midnight last night and will remain open until July 27. In order to keep pace with the ever changing world of online video, this year’s Streamys will feature more than 10 new categories to recognize areas of content creation […]

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Ron Howard and Discovery Bet Big on 14 Short Films by YouTube Creators

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You might remember Ron Howard as the wry narrator of “Arrested Development” or as Opie Taylor on “The Andy Griffith Show” (just kidding, no one on the internet is that old), but he’s obviously also an acclaimed director and producer of films like “Apollo 13,” “Mulholland Drive” and, soon, 14 short films by YouTube’s top […]

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8 Hilarious Meltdown Videos That You Have To See To Believe

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Life is hard, man. We get you — NMR has a lot of feels, too. If the viral video of a Japanese politician having a public meltdown tells us anything, it’s that it’s okay to lose it every once in a while. Who cares if there are cameras filming you, people recording your every word […]

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YouTubers Should Be Aware Of Criminal Charges Being Filed In Death Of Filmmaker; Here’s Why [OP/ED]

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Yesterday, NMR published a quick hitter warning YouTubers a new precedent was set in filmmaking — a film production team was being charged with criminal negligence/manslaughter over the death of a camera person on their documentary film. Many readers claim our coverage of this was some sort of ad hominem attack on YouTube and its […]

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When Do YouTube And Television Coexist Equally? Or Do They Ever?

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I keep wanting to do a think piece about how the wall has finally crumbled between YouTube and television — after all, we have YouTubers popping up in Taco Bell commercials, Lifetime movies, late night programming and signing deals to develop shows. But then we get stuff like this episode of “Just Keke” on BET […]

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Top 50 Internet Felines Are Now Indexed Online: Did Your Favorite Cat Make The List?

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Good news, cat lovers: Friskies has now ranked your favorite internet cats! Operating much like Social Blade or one of the other algorithm sites that tabulate statistics and trends with your most loved YouTubers, you can now go and see how internet cats measure up. I think for me, the biggest surprise was how far […]

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New Study: YouTube Profits Far Below Expectations for 2013

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Break out the collection plate and set up the bake sale — it looks like we may have to scrounge up a few extra dimes for YouTube.  Despite being the third most popular website on the internet, with parent company Google currently at number one, the company fell short of analysts’ predictions and only earned […]

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Are You Ready To Rock? Music Vault Is The YouTube Destination For Old Concert Footage

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Yesterday, I saw a kid skating while wearing a Nirvana T-shirt. He hadn’t been born during Kurt Cobain’s lifetime. And then I realized that this was the new generation of throwback kids — those youth who proclaim everything before their time was superior. And you know what? Now we have a YouTube site that allows […]

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Fireworks Like You’ve Never, Ever Seen Them Before [Video]

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I bet you thought drones were just for shooting missiles at people from the stratosphere and spying on drug lords. Well you’re wrong! They’re for shooting missiles at people from the stratosphere, and spying on drug lords, AND capturing really rad video footage of fireworks. Take a look at this video of Independence Day fireworks […]

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Netflix Targets Kids With Newest Hire

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Netflix has made a lot of noise with its original programming over the last two years with shows like “House of Cards” and “Orange Is The New Black” capturing eyes, imaginations and Emmys. However, it seems the streaming service turned production studio has mostly excelled at drama and dark comedy — the top rated original […]

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Say It Ain’t So: Connor Franta Quits O2L

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It’s easy to forget that YouTubers are just ordinary people who have chosen to turn on their cameras to share small snippets of their lives or talents with the internet. That’s probably why so many fans were shocked yesterday to learn that Connor Franta, one of the stars of vlogger supergroup Our Second Life, has […]

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