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    Bat in the Sun Break Down Miley vs Justin Battle

    Tuesday, July 8, 2014

    It’s a tough job, doing a long, comprehensive interview with smart, philosophical YouTube creators and then watching as the footage gets handed back shortened and “hipsterized.” Sometimes the wizards behind the curtain inadvertently end up coming off as a sort of parody of themselves. The filmmaker Michel Gondry talked about manipulation of truth through editing, […]

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    1 Billion Views Later: And Vsauce Tastes Like …

    Friday, July 4, 2014

    Wanna know the definition of swag? How about getting Vsauce — yes, all of them — fresh off a episode of “Jimmy Kimmel Live” and a 1 billion views party? If anyone has swag these days, it’s NMR. Okay, fine, really it’s Vsauce, but they were good enough to let NMR interview them. And since […]

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    Grumpy Cat, JennXPenn, Cimorelli At VidCon 2014 [VIDEO]

    Monday, June 30, 2014

    Didn’t get to go to VidCon 2014? Live vicariously through just a taste of the fun that NMR had over the weekend in Anaheim, Calif. From hanging out with Grumpy Cat and the Fine Bros. as they work with Friskies to find the next Internet cat star to jamming a capella style with sister group Cimorelli, this […]

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    Olga Kay, IISuperwomanII Harmonize At Vidcon 2014 With ‘Ambianze Girls’

    Saturday, June 28, 2014

    Lilly Singh (AKA Superwoman) and Olga Kay were just a couple of the VidCon 2014 attendees who bore witness to the savage oddity of the Awkward Kids’, lets say, performance art. Donning hippie garb and singing melodically about god-knows-what, these three prankers continued their shock and awe campaign on behalf of NewMediaRockstars. We clearly know […]

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    Awkward Kids Make Drunk Moms The Stars Of VidCon 2014 [VIDEO]

    Friday, June 27, 2014

    The beauty of being NewMediaRockstars? We know a whole lot of drunk moms. Don’t ask us how, don’t ask us why, but, kids, your moms like what we got. And so we make it work for us occasionally by making them work for us. Yeah, we turned your mom out. Letting the Awkward Kids, a […]

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    Rob Dyrdek Talks ‘Watch_Dogs’

    Tuesday, June 10, 2014

    So it turns out Rob Dyrdek is also an actor in addition to show host, pro skateboarder and mogul of a many-headed empire housed in the world’s coolest office building. YouTube superstar tandem Smosh tapped Dyrdek to play the lead, Aiden Pearce, in their riff on the new Ubisoft video game “Watch_Dogs.” And that meant […]

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    NMR Goes Hunting for @HiddenCash In Los Angeles [VIDEO]

    Wednesday, June 4, 2014

    What’s better than cruising around the mean streets of L.A. listenin’ to tunes with your best buds? How ‘bout treasure hunting? (cha-ching cha-ching cha-ching). The @HiddenCash Twitter angel came to L.A. and so NMR decided to send a few of our YouTube compadres out with a camera and a quest for gold. It should have […]

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    Olga Kay Debuts Mooshwalks

    Thursday, May 29, 2014

    What were you doing a month ago? Don’t remember? Well we were attending the release of the new Mooshwalks sock line by Olga Kay. But we decided to make such a ridiculously opulent and snarky video, our editor took forever to finish it. That being said though, it looks a-mazing. If this trend continues, that […]

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Featured Post

Keeping It In The Family — Jack Vale’s Son Jake Has His Own Successful YouTube Channel [INTERVIEW]

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The Jake Vale Show on YouTube has an amazing pedigree — it’s sort of a new age “pranks and humor” page that stands alone — and yet, it is impossible to miss the stamp of Jake’s father, legendary YouTube pranker Jack Vale, in the younger Vale’s work. I got to meet Jake when I interviewed […]

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Latest Posts

Is YouTube The New Silk Road? DCA Claims Google Profits From Stolen Credit Card Numbers

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Just because the Silk Road, the online black market for drugs and illegal services, got shut down doesn’t mean that criminal enterprise has stopped. On the contrary, it seems to have become more mainstream as thieves have found a new avenue to sell their wares: YouTube. Particularly profitable seems to be stolen credit card numbers […]

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Punishing Parents For Giving Birth To Us: Top 5 Parental Pranks On YouTube

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There’s something about watching parents go berserk that people seem to find really funny. Maybe it’s because it reminds us that our familial authority figures are just like us … or maybe it’s that it’s entertaining to watch someone who is supposed to be calm, mature, and collected freak out. Maybe we’re all just semi-terrible […]

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Online Girl Zoella to Publish ‘Girl Online’ With Penguin Books

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The internet’s It-girl Zoe Sugg, better known as Zoella, announced today that she’s scored a book deal with Penguin. The 24-year- old beauty vlogger will pen the appropriately titled “Girl Online” about a young blogger whose life changes dramatically when her anonymous blog achieves sudden viral fame. It’s a topic in which Zoe, whose subscribers […]

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Caught on Camera: Driving onto Race Track leads to Teens’ Arrest [VIDEO]

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Teenagers will be teenagers. It’s the circle of life. But when that circle of life included a viral video of three British teens driving onto a racetrack, police were quick to snap their fingers with a big ol’ HELL NO. Uptight little coppers, right? Oh, we forgot to mention that it was whilst an actually […]

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YouTube Threatens to Drop Indie Label Music

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YouTube’s dispute with independent music labels has reached new heights as the video purveyor prepares to launch its streaming music service. YouTube’s head of content and business operations, Robert Kyncl, told the Financial Times that artists represented by labels that haven’t signed on to Google’s premium streaming service will begin to see their videos systematically […]

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PewDiePie Earned $4 Million Last Year, Gamers Are Here to Stay

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We don’t often get a window into the earnings of YouTube stars. YouTube is a perfect platform for oversharers, and some its most successful stars are also its most unfiltered personalities. However, there is one topic that almost always goes unmentioned: money. This week we got some rare insight into that very subject. The Wall […]

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‘Game of Thrones’: Over on TV but Living Large on YouTube

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Everyone is talking about last night’s “Game of Thrones” finale, but they’re not just talking. Fans of the fantasy drama are tweeting, tumbling, and posting fan videos to YouTube by the thousands. Fan communities on social media are becoming an increasingly important part of “social TV,” the dialogue the surrounds popular programs. Watching a show […]

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British Vloggers Upstage Literal Rock Stars at Concert

One Direction at New York's Jingle Ball, 2012

Obviously, we at NMR think that YouTubers and social media celebs deserve the rock star treatment. Still, even we are impressed that Alfie Deyes, Marcus Butler, Joe Sugg, Louise Pentland, Zoe Sugg, and Dan Howell were able to create such a stir in the presence of literal rock stars, One Direction. According to their various […]

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Subscriber Counts Drop as YouTube Cleans House Today

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YouTube creators who pay close attention to their subscriber counts may be in for a nasty surprise today. Earlier this month YouTube announced, via its creator blog, plans to purge suspended accounts from the platform, starting June 16, as part of its commitment to providing more accurate analytics for creators and advertisers. When those dormant […]

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Picture This: 7 Awesome YouTuber Instagram Accounts to Follow

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Gather ‘round, children, NMR has a gift for you! No, it’s not food. I don’t know where you got the idea that food could be transported to you through the interwebs, but it’s just not true. No, it’s much better than food! It’s a LIST! Yes, yes, we’re a generous bunch, aren’t we? Really though, […]

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Evil Clown Returns To Crush Heads And Haunt Your Dreams [VIDEO]

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DM Pranks is back with another viral round of their evil clown pranks. This series has quickly moved into position as the series most likely to get someone shot. Clowns are just one of those things that, if encountered in the wild, need to be put down immediately. Even if they aren’t actually “evil,” frankly, […]

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‘Hi Brit’: Internet Troll Stuffs Himself Into Britney Spears Music Video — It’s A Tight Squeeze

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Gal Volinez has found a secret to viral success: look nothing like Britney Spears and yet, poorly insert yourself into one of her videos. The result is awkwardly funny — I’m not sure if he’s just an overweight fan or if he’s an overweight troll making social commentary about the star’s recent weight gain. I […]

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‘Almost Royal Goes To YouTube’: BBC America Invades Grace Helbig & Others To Talk ‘Merica

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I used to hate it when British people made fun of us Americans (whooo, flamethrowers!), but then I remembered that we kicked their ass in the Revolutionary War and bailed them out in every conflict since. Hehehe, U.S.A., U.S.A.. Seriously though, there is something quite delightful about listening to these two proper nonces spackle vitriol […]

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Need A Digital Babysitter? Dreamworks TV Is Now a Family-Friendly YouTube Reality

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As more and more YouTube properties are making the leap to television, some entertainment properties are actually making the leap to YouTube. Dreamworks TV can now be counted in that list (hell, as far as provenance goes, they ARE the list). With a channel lineup that includes Puss in Boots, Gorillaville and Record Setter Kids, […]

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Hail To The Mini Chief: Soul Pancake’s Kid President Elects To Have A Show On Television

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Kid President is quite possibly the coolest job in the land to be held by a 10-year-old. On top of making all sorts of fun (and smart) declarations about making this world a better place, Kid President (Robby Novak) also gets to hang out with celebs like Steve Carrell and Beyonce. Oh, and real president, […]

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Don’t Get Scammed: 5 Lists From YouTubers To Help You Rule This Year’s VidCon 2014

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The Anaheim Convention Center this year is going to be swarming with YouTubers and vendors and also a few scam artists. Come equipped for a good time, but also know that you’ll need a few extra handy items to make the most of your experience. When I say scam artists, know that I am talking […]

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Best of E3 2014: Top 9 Game Trailers

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Now that E3 2014 is officially a wrap, we can hear the quiet sound of a million gamers’ heads hitting their pillow. All this E3 action sure has worn them out! And who can blame them; these new game trailers have seriously put everyone on sensory overload. But now that we’ve taken a day or […]

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Epic Rap Battles & Vice To Get YouTube’s Advertising Attention During World Cup

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Just when you thought YouTube was going solely after the female demographic, the social media company loaded two male-favored franchises into their advertising cannon. Set to launch all throughout World Cup matches, the ad spots will feature Epic Rap Battles of History and Vice — two channels that fall well within YouTube’s top 5 percent […]

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YouTube Declines Takedown Of Middle East Sexual Assault Video — What Happens Now?

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  YouTube has this uncanny ability to shed light in the darkest of places, to show the depths of social injustice that is occurring around the world. One such occurrence is the recent video of an Egyptian woman, naked and injured, being dragged through Cairo’s Tahrir Square after being sexually assaulted during celebrations for President […]

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Is Iraq Back To Its Old Tricks? Middle East Country Reportedly Blocks Facebook, YouTube and Twitter

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So that whole liberate the country and install democracy campaign might have failed in Iraq … news that’s just beginning to emerge from the region is indicating that in addition to insurgency problems, the social media world is being affected as well. Reports are emerging that the newly-installed government has blocked access to Facebook, YouTube […]

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