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    Bat in the Sun Break Down Miley vs Justin Battle

    Tuesday, July 8, 2014

    It’s a tough job, doing a long, comprehensive interview with smart, philosophical YouTube creators and then watching as the footage gets handed back shortened and “hipsterized.” Sometimes the wizards behind the curtain inadvertently end up coming off as a sort of parody of themselves. The filmmaker Michel Gondry talked about manipulation of truth through editing, […]

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    1 Billion Views Later: And Vsauce Tastes Like …

    Friday, July 4, 2014

    Wanna know the definition of swag? How about getting Vsauce — yes, all of them — fresh off a episode of “Jimmy Kimmel Live” and a 1 billion views party? If anyone has swag these days, it’s NMR. Okay, fine, really it’s Vsauce, but they were good enough to let NMR interview them. And since […]

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    Grumpy Cat, JennXPenn, Cimorelli At VidCon 2014 [VIDEO]

    Monday, June 30, 2014

    Didn’t get to go to VidCon 2014? Live vicariously through just a taste of the fun that NMR had over the weekend in Anaheim, Calif. From hanging out with Grumpy Cat and the Fine Bros. as they work with Friskies to find the next Internet cat star to jamming a capella style with sister group Cimorelli, this […]

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    Olga Kay, IISuperwomanII Harmonize At Vidcon 2014 With ‘Ambianze Girls’

    Saturday, June 28, 2014

    Lilly Singh (AKA Superwoman) and Olga Kay were just a couple of the VidCon 2014 attendees who bore witness to the savage oddity of the Awkward Kids’, lets say, performance art. Donning hippie garb and singing melodically about god-knows-what, these three prankers continued their shock and awe campaign on behalf of NewMediaRockstars. We clearly know […]

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    Awkward Kids Make Drunk Moms The Stars Of VidCon 2014 [VIDEO]

    Friday, June 27, 2014

    The beauty of being NewMediaRockstars? We know a whole lot of drunk moms. Don’t ask us how, don’t ask us why, but, kids, your moms like what we got. And so we make it work for us occasionally by making them work for us. Yeah, we turned your mom out. Letting the Awkward Kids, a […]

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    Rob Dyrdek Talks ‘Watch_Dogs’

    Tuesday, June 10, 2014

    So it turns out Rob Dyrdek is also an actor in addition to show host, pro skateboarder and mogul of a many-headed empire housed in the world’s coolest office building. YouTube superstar tandem Smosh tapped Dyrdek to play the lead, Aiden Pearce, in their riff on the new Ubisoft video game “Watch_Dogs.” And that meant […]

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    NMR Goes Hunting for @HiddenCash In Los Angeles [VIDEO]

    Wednesday, June 4, 2014

    What’s better than cruising around the mean streets of L.A. listenin’ to tunes with your best buds? How ‘bout treasure hunting? (cha-ching cha-ching cha-ching). The @HiddenCash Twitter angel came to L.A. and so NMR decided to send a few of our YouTube compadres out with a camera and a quest for gold. It should have […]

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    Olga Kay Debuts Mooshwalks

    Thursday, May 29, 2014

    What were you doing a month ago? Don’t remember? Well we were attending the release of the new Mooshwalks sock line by Olga Kay. But we decided to make such a ridiculously opulent and snarky video, our editor took forever to finish it. That being said though, it looks a-mazing. If this trend continues, that […]

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Featured Post

Julie G. Talks Beauty TV Partnership, Her Dream Product, Advice for Beginning Beauty Gurus [INTERVIEW]

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I don’t know about you guys, but I’m the kind of person who loves having a little extra help when it comes to perfecting and polishing my beauty routine. I am always looking for new tips and tricks to help me fool people into thinking I’m kind of decent looking. And that’s exactly why I’m […]

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Latest Posts

Guy Wearing GoPro Jumps Into Path Of Great White Shark — If It’s Real, It’s Incredible [VIDEO]

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Please let this be real. We live in a world where there is so much faked stuff, and so much of the internet is calling fake on this that it would be a treat for it to be real. Here’s the thing: it can be proven to be real. See, there is a finite amount […]

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OMG: O2L Documentary will cover U.S. Tour, YouTube Super-Stardom

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Move over, One Direction, because YouTube supergroup O2L is now in the running to steal the title of “Favorite Teen Heartthrobs.” Known for their channel Our2ndLife, the vlogging supergroup have proven that a group of six teenage boys musing about humorous parts of their day are the key to a 14-year-old’s heart. They’ve proven themselves […]

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Seattle Symphony Opts for the Rap Treatment, Gets Sir Mix-A-Lot Onboard

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What do you get when you combine a symphony orchestra with an epic rapper? Some might say a disaster. Some might say a hot mess. We say THE BEST SYMPHONY PERFORMANCE OF ALL TIME. And it turns out that millions of people agree with us, seeing that a viral video of the Seattle Symphony playing […]

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Honda Investing Millions In New Music YouTube Channel

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When you close your eyes and think of awesome live music performances you also picture wanting to buy a nice new Honda Accord, right? That seems to be the Japanese car company’s hope as they pump investment dollars into starting a new YouTube channel called “the Honda Stage.” Teaming up with Live Nation, Vevo, Clear […]

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Top 7 ‘The Fault in Our Stars’ videos for True-Blue Fans


It’s official. “The Fault in Our Stars” mania that has taken over the country: our bookstores, our movie theatres, our social media and our kleenex aisle at the grocery store. You’ve surely witnessed all of the memorabilia, the tweets, the flocks of crying audience members leaving the movie theatre. And if you’re a true TFIOS […]

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‘Gingerbread’: The ‘Gingers Do Have Souls’ Kid Made A Rap Song … No, Really [VIDEO]

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Whelp, the “Gingers Do Have Souls Kid” (AKA CopperCab, AKA Mikey Kittrell) now has a rap video called “Gingerbread.” The scope of the video is how much money he makes because of that whole viral video and how we all hated on him but now he’s a rap star making “bread” (slang for money). The […]

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Grumpy Cat To Save Christmas With Forthcoming Lifetime Movie

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A year ago we reported that Grumpy Cat had scored a movie deal. And now some of the details surrounding that news are starting to get shaded in. And while it’s a little less spectacular than, say, headlining a big-budget superhero movie, it’s still … well, it’s … it’s … Grumpy Cat is headed to […]

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Timothy DeLaGhetto’s YouTube Account Allegedly Terminated For ‘Terms of Service’ Violation, Now Restored

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Accounts get deleted on YouTube for several reasons: spam, pornography, abuse, touting Bing, it’s really not that uncommon with a social media site of YouTube’s scope. But the deleted accounts aren’t supposed to happen to the major players on YouTube — that’s just bad for everybody. Timothy DeLaGhetto doubtlessly experienced some heart palpitations when he […]

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‘All By Myself’ At Airport Goes Viral … And Yet, Earlier, Similar Video Is Ignored — Why?

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Here at NMR we strive to hit a few demographics — casual fans of new media AND innovators. So in addition to offering fluff, we also occasionally offer some analysis and game theory because we believe it can (or at least might) help you make better, more viral videos. Don’t thank us — just buy […]

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%Instagram Photos — Meet the Newest ‘Hashtag’ Social Media Symbol (And Find Out How To Use It Here)

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  As far as videos go, this one might be the “Little Engine That Could.” When I saw it yesterday, it had 74,000 views or so. I checked in on it today and it’s up to 124,000+. So now that it’s catching steam, I figured it would be the perfect time to sell you on […]

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DEFY Media and Viacom Form Friendship, Aim For Gaming Dominance


Just when you thought there was nothing but deception on the bloody corporate battlefield, two big hob-knobs go and prove you wrong. The two in question are DEFY Media and Viacom, who have announced their new partnership. DEFY has bought Viacom’s gaming websites Addicting Games, Game Trailers and Shockwave, also entering a partnership for joint […]

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Twitter & Facebook Gear Up For World Cup Insanity With New Soccer-Friendly Features

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Like social media? Like soccer? Peep this: Just in time for this year’s World Cup, Twitter is re-rolling out its old gimmick World Cup feature: hashflags. Yup, Twitter hopes that restoring your option to embed miniature pictures of your nation’s flag in your tweets will help save their lagging new customer growth initiative (yup, Twitter […]

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5 Amazing YouTube Vids To Get You Psyched For World Cup Soccer

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You could feel a palpable change in the emotional resonance four years ago when World Cup soccer (Un-American football) played out in South Africa (remember the magic of vuvuzelas?). Americans began to care about what the rest of the world was doing — it was a pleasant feeling. Now, it’s official: Americans love soccer. America […]

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PS4 Takes Hint From Xbox One, Finally Plugs Into YouTube

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Good news, gamers : Playstationers will have to wait no longer, because YouTube is finally coming to your console. During the E3 press conference, CEO of Sony Computer Entertainment, Shawn Layden, made the grand announcement during Playstation’s presentation on June 9, that YouTube is coming to the PlayStation 4. The specifics are still up in the […]

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Check Out the Lineup For VidCon 2014′s Best Panel …

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Breaking news this fine Tuesday morning (is it Tuesday? Jeff chugs another Bloody Mary) as we are lining up for VidCon 2014: a super panel has been constructed that will help shed some light on the future of YouTube. No, I am not talking about the panel I am moderating on pranking — though that […]

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Snoop Teams up With Psy On Miserable ‘Hangover’ Music Video; Scores 11 Million Views [So Far]

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I feel fairly confident in proclaiming that this is the last Psy song NMR will ever have to cover. Nothing against South Korea, but their colorful pop sensation is clearly a one hit wonder. Don’t try to make a case for “Gentleman” here — the song only charted because there was a bounce effect from […]

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Your Subscriber Counts May Go Down: YouTube Set To Purge Suspended Accounts

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Good news for YouTubers who like spam-free programming, bad news for those of you who like falsely-inflated subscriber counts: YouTube is ridding itself of suspended accounts. According to a post on the YouTube Creator blog, any account that is no longer valid or operational will be weeded out by an automated system from heretoforth, potentially […]

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Girl Gamer Robbed In Home Invasion Caught On Camera, Robbery Posted To YouTube By Other Gamers [VIDEO]

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One suspect is in custody and another is still on the loose after a popular female gamer, Sajedene, was accosted while playing a filmed round of Dota 2. Players of Defense of the Ancients, a popular online game, got a firsthand account of the crime when Sajadene responded to the robbers demands to “get down” […]

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Digifest Rocks Out NYC Stop With Performances By O2L, Nash Grier

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Digifest, the travelling sideshow of YouTubers and Vine stars is a success — at least in their NYC hub. Selling out with a capacity crowd of 12500, stars like the O2L crew took the stage to entertain throngs of screaming, frothing, frenzied girls (and some boys too). The stage, set up at Citi Field in […]

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First Vine From Space Reveals Amazing Details About Life As We Know It

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So that up above is the first Vine from space. As far as Vines go, it’s pretty damn cool — majestic, even. And yet, I can’t help but think astronauts are now just hunting that Chris Hadfield fame. Don’t get me wrong — I think astronauts should be celebrated for GOING TO SPACE. But I […]

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NewMediaRockstars is an online publication whose mission is to empower, inspire, and promote the independent new media community.