The Ugly Truth: Should YouTubers Have A Political Opinion At The Cost Of Viewers?


There seems to be a stop gap between entertainment and politics that a lot of people can’t get over. We don’t want our entertainers to have valid opinions about controversial topics because if we don’t agree with them, for some reason, we can’t like them anymore. Such has been the case with celebrity YouTubers stepping […]

Michelle Phan Unveils Em-Cosmetics, A Makeup Brand Entirely Inspired By Her YouTube Community


This week, YouTube beauty guru Michelle Phan launched her own cosmetic line, Em Michelle Phan, with L’Oreal. The line features over 250 products including 36 shades of eyeshadow, blush and lipstick themed around life moments such as “Love Life,” “Day Life,” “Party Life” and “Night Life.” Her products range in price from $15 to $75. […]

5 Summer Trends YouTube Beauty Gurus Are Obsessed With Right Now


Summer, you’re finally here. After months of waiting to be free of long sleeve shirts and heavy jackets, we have finally been blessed with the first rays of summer sun. And how can we not fall in love with the season that brings us endless barbecues and weekend beach adventures? In summer the days are […]

YouTube Beauty Guru Michelle Phan Gives Clues To Her Fans About Her Mysterious New Project


Six years ago, Michelle Phan uploaded her first YouTube video, “Natural Looking Makeup Tutorial,” which gained over 9.7 million views. Since that first video, Phan has become one of the most popular beauty gurus on YouTube with over 3 million followers and close to 720 million video views. Phan first made a name for herself […]

Conan O’Brien Goes Through ‘Reconstructive Surgery’ After Following Michelle Phan’s Beauty Tips [VIDEO]

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Back in February, YouTube beauty guru Michelle Phan uploaded a video titled “3 Beauty Tips With a Spoon,” giving her viewers tips on how they could incorporate spoons into their daily beauty routine. The video has since racked up almost 1.4 million views with overall positive feedback from viewers. Today, television host Conan O’Brien uploaded […]

Top 15 YouTubers Without Makeup Might Shock You [GALLERY]


It is said that only 12 percent of the population are truly strikingly, traffic-stoppingly beautiful. For the rest of us 88 percent, we get a little help from our friends — those friends being CoverGirl, L’Oréal and the bottles of wine we keep in our fridge. While each morning we strive to capture the “I […]

From Slobs To YouTube Heartthrobs: 5 Shocking YouTube Star Transformations


Everyone has that awkward phase they can’t escape. For some, it was braces, headgear and glasses all within the same week while in junior high. For others, it was that period of time when you bleached the tips of your spiked hair to more closely resemble a member of N’Sync. [Carly shivers at the memories] […]

The 8 Biggest YouTube Brand Deals


Finding massive fame on YouTube often leads to popularity, a living wage and, in many cases, offers from big name advertisers. While some YouTube celebrities like Ray William Johnson have sworn off corporate endorsements, many in the YouTube creator community look to sponsors or collaborations with companies as a means for more money. Here are […]

Michelle Phan’s New Beauty Community Site Ipsy, & Why Creators Should Be Paying Attention


YouTube superstar Michelle Phan has just officially launched Ipsy, her new community site. Ipsy is an online outlet that allows subscribers to interact with each other and sample beauty products recommended by Michelle for the small fee of $10 a month. Check out her promo video below introducing the new site: I had a chance […]

Talia Joy Costellano speaks with NMR on Her Cancer Battle, YouTube Trolls, and more! [VIDEO]

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I recently had the honor of interviewing 12-year-old YouTube makeup artist Talia Castellano. Talia is a young girl currently battling two forms of cancer and recently became an online sensation after she began posting makeup tutorials and videos chronicling her life dealing with the disease to her YouTube channel. As I was researching her videos […]

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