Are Interactive YouTube Videos The Future Of Digital Television?

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Advertisers, video creators, and digital marketers are facing a serious problem when it comes to Web users’ attention spans. There aren’t too many black and white statistics involving attention spans, but according to a University of Hamburg study, digital video viewers typically stick to watch for only 2.7 minutes. Web audience’s shrinking concentration levels are […]

Director Scott Chan: There Is No Viral Video Formula [INTERVIEW]

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When it comes to creating viral videos, I have had directors, producers and creators tell me that they all have cracked the code. Some claim it can be traced to the length of a video. Some have told me celebrities are the key, while others believe it is all about cashing in on popular trends. […]

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