In an effort to come to the aid of multiple philanthropic organizations, YouTube’s very own VlogBrothers, Hank and John Green, challenged YouTubers to upload homemade videos that would raise awareness and $64,000 for different causes, sparking a 5-year run of the program and the participation from a number of our favorite YouTube stars.
According to huffingtonpost.com, The Project for Awesome operation ran live for 24 hours Saturday. The charity campaign’s Web site reported that they were able to raise a total of $67,848.30, surpassing their $64,000 goal.
YouTubers posted videos to raise awareness for various organizations including Invisible Children, Micheal J Fox Foundation for Parkinson’s Research, Leukemia & Lymphoma Society, TOMS, Make A Wish Foundation, Autism Speaks, Humane Society and charity: water.
YouTube sensation, iJustine, uploaded a video for charity: water, which she called “an organization that builds wells to bring clean, safe drinking water to those in need.” In the video she asks her fans to donate “even just a dollar, any little bit helps.”
iJustine promised her fans that if they helped her reach $15,000, she would make a video by request from her fans.
“I was so excited last year to see that we built two wells and I’m going to be even more excited when we build three this year, and I know we can do it,” the YouTube star said in her video.
While the period to submit and vote for videos has ended, huffingtonpost.com reported that the top five charity organizations selected will receive 20 percent of the proceeds.
According to philanthropy.com, John Green said, “We’re always trying to get the video quality to a point where nonprofit organizations will use it, where it’s not just about reaching out to your own viewers [on YouTube] but about reaching out to the charities you feel passionate about.”
Check out the Green brother’s in their YouTube video about Project for Awesome below.