Fight! Blip Vs. YouTube

As far as online video hosting sites go, YouTube is king. However, as of late, many people have began to look elsewhere for their video hosting needs. Even though YouTube has 490 million unique users every month, according to Google Adplanner, people are beginning to produce video that does not meet YouTube’s specific set of standards.

As of this moment there are around 12 video hosting sites of note, not including YouTube. Each site has a unique and specific approach to web video hosting, making them serious contenders for the title of “almost as good as YouTube.” But one site doesn’t seem content with being almost as good. Blip wants to be better.

As reported by, Blip has seen 3 billion views since it’s launch in 2005, and with a recently revamped business structure, the site is looking at 1 billion views per quarter. These are no where near YouTube numbers as of yet, however Blip is putting itself right in line to be a serious competitor for the video hosting giant.

On the surface it looks like web video producers have to pick between the easy accessibility and celebrity of YouTube or the vast video compatibility of Blip. Unfortunately for web video personalities, it’s not that simple; both hosting sites offer incredible services to their users.

Below are several crucial aspects of web video hosting that both sites offer compared with one another.



YouTube: Currently YouTube offers users the ability to upload videos in 15 minute increments, with the possibility of unlimited lengths, if users have a history of complying with YouTube Community Guidelines.

Blip: Since Blip is focused more around hosting web-based television; there are no limitations on the length that users can submit videos. The only limitation that Blip enforces is a 1GB upload size.

Bottom Line: The choice in this matter really comes down to what you will be posting. If you are looking to do more web-based television shows, then Blip’s upload system is far superior. However, larger videos and unrestricted length videos can often suffer from slow playback speeds.



YouTube: There are little to no distribution options for YouTube artists, leaving it in the hands of the artist to promote his or her work. This could be a daunting task for new users, seeing that they might not have connections in every new media outlet.

Blip: Blip helps to distribute videos through Facebook, YouTube, iTunes and television companies like Sony, Roku and Google TV.

Bottom Line: The fact that Blip helps producers distribute videos to multiple networks is great for new users. However, Blip reserves the right to deny a show distribution, and without the accessibility of YouTube, a show could stay under the radar at Blip.



YouTube: Being the largest online video site in the world has its perks.  If you can create a video series that interests viewers you have a much better chance of reaching millions of users with YouTube as opposed to smaller sites like Blip.

Blip: Blip offers a destination homepage that features hand picked favorites from the Blip staff. However, the shows on the feature page only represent 5 percent of all content on Blip. If you are not lucky enough to be in that 5 percent, finding an audience could be very difficult.

Bottom Line: Once someone is established on YouTube, getting viewers is no issue. With millions of views a day your content is sure to be watched. However, with thousands of videos uploaded every minute, it is also easier to be washed away in the tide of online videos. Blip, on the other hand, offers a better chance that your video will stick around, but if you don’t make the feature page your chances drop dramatically.


Revenue Sharing

YouTube: If you become a partner on YouTube you can make money based on advertisements that will play before your video begins, but you cannot choose which ads will play. Also, each YouTube partner receives a different amount of money depending on contract and various policies.

Blip: Sharing revenue with Blip is a simpler event. Blip and the videos producer split the revenue in half. Blip also allows you to choose which advertisements you would like to play before your video in an attempt to tailor to your specific audience.

Bottom Line: This is a big part of wanting to post web videos. Chances are that per view, you will make less than half with YouTube. Chances are, however, that at Blip you will probably be receiving less views per day, cutting down the actual amount you will be making.


Brand Image

YouTube: Because YouTube has a massive web presence, users will be more compelled to use the site. If you have any questions no matter how unique or irrelevant they may seem, chances are there is an answer out there just be prepared to be referred to a ton of FAQ’s.

The downside is, when dealing with a faceless corporation, you will be missing that personal touch that smaller sites have.

Blip: In a question asked at Quora, a young woman asked, “Why is slow compared to YouTube?” Now, if this were a YouTube support center she would be directed to a previously posted question and probably shouted down by 20 or so commenters. Instead, what she got from Blip was a very detailed and thoughtful response from – wait for it, the CEO of Blip. This is an incredible personal touch from a company that seems to really appreciate its customers.

Bottom Line: Everyone wants a more personal experience when working with other companies. But in these expansive social media times, an unresponsive and impersonal company image is often the sign of a successful Web presence. Not everyone at Google has time to answer your questions; they are too busy making billions of dollars.

Which web video provider are you currently using? Let us know in the comments below!

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