Meet Katie Morse

Who are you and what do you do?

I’m Katie Morse and I’m the Social Marketing Manager for Billboard.

Where are you from?

Originally? NH. I grew up in NC, spent some time in Bristol, England then moved to NYC about 3 years ago.

What do you like about social media?

A deceptively tough question! When I get to the core of why I like social media it comes down to the people. Social media allows companies to have open and honest conversations with people online – and to me it’s always been about the people (customers, stakeholders, etc). I like connecting people, whether it be like–minded friends, business contacts who should do business together, or passionate music fans that include @billboard and @billboardbiz in their online conversations.

What is it like working at Billboard?

In a word? Zany! In two? Absolutely amazing. Billboard is a historic company (we’re 117!) and we’re a busy company with many projects and teams, so the pace is fast and the projects are varied, which I love. One day I might be mapping out our social strategy for 2012 and the next I might be pulled into plans for our industry-focused events and conferences. The team is brilliant and I don’t think that I’ve worked a single day without learning something from one of my colleagues.

What is the most important lesson you have learned regarding new media?

People can surprise you – which is more of a psychology lesson than anything, but very applicable to everything new media (and life in general). Look, everyone knows that new media = a 24-hour job – holidays, nights and weekends included. Most people know by now that a job in this field also includes a LOT of work that isn’t visible to the public, much like any other area of marketing. But the lesson I seem to keep learning, over and over, is that people really can surprise you, usually for the better. You can’t ever forget that new media connects companies (and the people working at those companies) with other people – and with that fact comes the psychology-related lessons like mine above.

What kind of advice would you offer someone trying to pursue social media as a profession?

Re-read my answer to the above question, particularly the “it’s a 24-hour job” and “it’s a LOT more work than you think”, then actually TALK to someone in the field. Preferably multiple someone’s. Ask them what they like about their job, what they don’t like about it, how it feels to have your personal life blended with your professional life sometimes by necessity, how they determine what to keep public v. private and anything else that might pop into your mind. Ask them what books they’ve read, what bloggers and industry professionals they respect, who they keep their eyes on, and where they spend the majority of their time online. In addition to asking questions, do your research!! I really can’t say that enough, especially since there’s SO MUCH information online, for FREE, that people looking to get into this field can find. Anyone you ask a question to will respect you more if you’re at least done the initial research about the topic you’re asking about, instead of depending on them for all of the answers. That goes for professionals in most (if not all) fields, but it’s worth stating here one more time.

How do we stalk you?

Website:, though I’m not really active there anymore – I blog over at these days for the most part.
Facebook: I only add people I know in person on Facebook (rare these days, I know), but if we’ve met before, shoot me an invite at
Twitter: @misskatiemo
Instagram: misskatiemo
Path: I keep this one even more private than FB, and I’m Katie Morse on there (again with the ‘if we’ve met’ caveat)