YouTube Armageddon

All over the radio, talk about Friday the 13 and the Mayan calendar predicting the end of the world can be heard, but nothing has worried more YouTubers than what has been coined as “YouTube Armageddon.”

Sarah Penna, co-founder of Big Frame, who manages the likes of DeStorm and MysteryGuitarMan, said it is still “too early to see what the long term effect is going to be,” but she thinks that “once the dust settles [the deleting of subscriptions] will wind up being a good thing.”

“My initial reaction was being pretty nervous and thinking it was a bad idea just based on the concept of changing the whole site and then hitting the partners with this,” Penna said. “However, I talked with a lot of partners about it and think it could actually be an OK thing.”

On Jan. 10, YouTube creators wrote in their blog how they take “the accuracy of subscriber counts seriously,” as they represent the success of a YouTuber.

Youtube Armageddon is intended to “ensure that all subscriber counts are as accurate as possible” by deleting accounts which showed inactivity.

In theory, this should positively affect YouTube personalities, as Penna said that this will lead to “a better subscriber to viewer ratio.”

“Having 1 million subscribers but only getting 500,000 views looks worse than visa [sic.] versa,” Penna said.

As subscriptions start becoming inactive or close, YouTube will continuously update the subscription count so the numbers are always correct.

Also, with the rise of companies claiming to boost subscribers, views and ratings, YouTube said, contrary to the former companies claim, that these accounts are, in fact, false and will not be added to the number of a channel’s subscription.

They went on to say that the deleted accounts will still be able to receive videos of personalities they subscribe to, in case their subscription was deleted by accident.

YouTube’s Creator blog went on to say that this update will give YouTubers who have tried to “inflate their subscriber counts” through these “malicious sources… a reality check,” and YouTubers who have earned their viewers and success “should only see a limited drop.”

YouTuber,  MikeTonytv, recorded a video on Wednesday to bring to light, what he considered, the “unfairness” of deleting old subscribers from channels.


“I don’t support this. I think that when you earn a subscriber you should be able to keep it because it’s your status on YouTube, and even if the person’s not watching, at one point they did like your content,” MikeTonytv said in his video.

On Twitter, YouTubers are tweeting that their numbers have actually gone up.

“The Youtube [sic.] #Armageddon is happening, and while everyone is losing thousands of subscribers, I gained 4… I’m ok with that!” @ItsMattHoff tweeted.

Others replied to Matt Hoff’s tweet agreeing that they also gained a few subscribers, while @NBB65Films tweeted that although he thought he would have lost more, he only lost 20.

In his video, MikeTonytv stated that he believed his subscription count would drop drastically from 299, but his numbers have so far stayed the same.

Penna said that “reporting sites are having a hard time pulling accurate data,” so she is unsure if any of her clients have lost any subscribers.

Let’s hope the world’s Armageddon is as undisastrous as YouTube’s.


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