3 Ways To Build Your Brand On Kickstarter

You’ve already written the pitch and now you’re about to launch your Kickstarter campaign. Hold on a second—how ready are you to tackle the world of crowdsourcing? Many have succeeded in reaching their goals on the website, many have failed. Don’t let your project go on the wayside. Here’s a look at some effective ways of using Kickstarter.


Publicize, Publicize, Publicize

How will people know about your project if you don’t remind them? No, don’t tell them every waking second, but a tweet twice a day or a Facebook posting on your personal or fan page to get your friends, family and fans with the program. Or, if you’re musician AJ Rafael, broadcast your plea for cash on YouTube. Although he said he set his goal “a bit low because I was scared,” he told Theotherasians.com that “Once I put it out on YouTube, the very first day we reached our goal.”

AJ Rafael promoting his Kickstart campaign to his fans via YouTube.


Win With Visuals

When you’re pitching something to a general audience, it always helps if people can see what you’re about. Cellpig.com appealed to Kickstarter users for money for its Cellhelmet, which they claim is “the world’s first and only case to insure the iPhone 4/4S against physical damages.” The company used simple visuals to show not only the specification of the product, but also the incentives for its donors without having them rely on their lengthy pitches. Mike Kane, CEO/Co-Founder of Cellpig.com, said that Kickstarter has allowed the company “to reach a mass market, which we would have not been able to do so otherwise.”

Cellpig.com launched a Kickstart campaign to fund its Cellhelmet.


Give Your Donors Some Creative Incentive

Why should you give your donors a good, creative incentive? It would not only pique their interest even more, but will also boost their confidence in your project. Graphic novelist Joey Esposito rewarded his biggest contributors by including them into the comic book. He said, “We had multiple incentives that offered backers the inclusion of their appearance in the book being eaten by a shark or serving one of our monster character pancakes. It’s silly, but it was a fun and successful way of getting people involved.”

Graphic novelist Joey Esposito rewarded his biggest donors by including them in his latest project.

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