So you want to make it big on YouTube but you don’t know how to go about it? YouTube CEO Salar Kamangar believes that the future of YouTube is in niche channels. YouTube has invested $100 million into premium content channels that cater to a wide variety of interests.
So what does this mean for the average content creator who dreams of making it big through YouTube? We suggest finding something your good at. Find your passion and go from there. This has been the formula many successful YouTuber’s have followed. Take Michelle Phan for example. Michelle’s area of expertise is giving makeup and beauty tutorials, people flock to her channel for it. Then there is Michael Buckley who is a successful entertainment vlogger. Michael does his homework before each vlog and works hard to make each as engaging as possible, thus people keep coming back to him for more.
So how does this apply to you? If you have a genuine talent for a specific area (cooking, entertainment, fashion etc.) then you have the potential for success. Catering to a niche audience will ensure a devoted group of followers who are genuinely interested in your topic.